In the following guide to photo editing, you’ll learn: 

• What photo editing means (and why it matters)
• Different types of photo editing, from simple to complex
• Real-world examples of edits for portrait, sports, and product photography

And if you’re ready to level up your own photo edits, check out our free tutorials and professional editing services.

What is photo editing?

Photo editing is the act of image enhancement and manipulation. This process is usually done with a digital photo editing software. Photo editing can involve basic tweaks like when you crop and resize images or adjust saturation. It also includes advanced techniques like swapping faces or photo retouching to get rid of distracting elements or unwanted objects.

Some image editing techniques are done manually, while others are conducted through automated photo editing tools and software. Most edits to digital photography involve some one or a few photo editing programs. Some edits are even done offline on actual photographs, posters, or other printed collateral without any image editing software.

Other terms for photo editing include:

• Image editing
• Post-processing
• Image/photo manipulation
• Photoshopping
• Image/photo enhancement

The importance of photo editing

Editing helps you fine tune and get the best image possible, as close to what you imagined when you took the photo (or better perhaps). Niche photographers can hone and emphasize their personal style. And for businesses, editing helps cement branding and optimize for business goals.

Photo editing is particularly important for ecommerce companies. Image quality directly affects people’s opinion of the product and sales numbers. If you have ugly photos, it’s going to be tough to convince a shopper to purchase your product. 

Types of photo editing

There are many ways to edit a photo—some simple and others more complicated.

Many people can figure out simple photo editing techniques on their own—though this does require time and patience. More complex adjustments may require using dedicated programs with specific photo editing features or hiring a trained professional editor.

Simple photo editing techniques include:

• Straighten: adjust the horizon of the photo

• Crop: image cropping involves trimming out a portion (usually peripheral) of the image to help draw attention to the subject or otherwise improve the composition

• Resize: adjust the dimensions of the image

• Sharpen: enhance the definition of the edges in an image (won’t make a blurry image in-focus)
• Noise reduction: smoothing the picture out, typically accomplished by reducing the pixel size
• White balance: the color of the light in the image

• Contrast: higher contrast makes an image more punchy, while lower contrast makes it flatter in color

• Exposure: the brightness of the photo

• Lens correction: lessens the effect(s) of the camera lens
• Color adjustments: change the color of an item or element in the photo
• Background removal: delete the background from the image, isolating the subject (this is often used for white background product photography)

More complex techniques include:

• Clipping paths: vector path that differentiates the part of the image that’s visible and the part that’s transparent (extracts a subject or element from an image)
• Portrait corrections: complexion touch-ups and enhancements
• Drop and reflection shadow: create and adjust shadows
• Special effects: this can mean an array of things, from animation to adding weather conditions like fog or snow
• Adjusting text and visuals: add overlays or manipulate what’s already there
• Photo stitching: when you seamlessly put two images together to make it look as though they were shot that way
• Photo masking and Layers: the process of hiding and revealing specified portions of an image
• Mirror effect: when you create a perfectly symmetrical photo, often used for apparel product shots

Pixel editing and parametric image editing

Two methods of digital photo editing are pixel editing and parametric image editing. Let’s look at their definitions:

What is pixel editing?

Pixel editing, or pixel-level editing, is when you alter an image at the pixel level. Because you’re altering the pixels themselves, this also permanently changes the image file. That’s why pixel editing is considered a destructive form of photo editing because it’s not as easy to undo the changes and restore the original file.

Pixel editing allows you to make extremely detailed edits and accomplish certain functions that parametric image editing can’t (like CMYK color modes, for example).

What is parametric image editing?

Parametric image editing (PIE) doesn’t change the pixels of the image. Instead, these edits are recorded as a set of steps to follow to accomplish the final look. Thus, it’s a non-destructive mode of photo editing. However, PIE doesn’t always allow for all types of edits.

Many in the industry recommend starting with PIE, and then using pixel editing to refine the final details.

Examples of photo editing

There are so many ways to edit photos, and everyone has a unique approach. You might see examples of photo editing on social media or YouTube.

Here are some examples of photo edits the team at Path have done for businesses from all around the world: 

Background removal

Photo retouching

Ghost mannequin

Editing different types of photos

Product and ecommerce photography

Product images will almost always require or benefit from post-processing. Aim for consistency, especially if you’re working on multiple products for the same company or are providing several types of photos of the same product.

Visuals help market brands and sell products, but you should also think about where the image will be used. Is it for an advertisement, ecommerce page, social media, or a print catalog? A white background shot will call for much different edits than an image for a Facebook ad. Likely, you’ll be able to get more creative with advertising imagery.

Here are some of the most common types of edits for product photography:

Image source

• Brightness and exposure: If you didn’t nail the lighting, you can make substantial adjustments post-shoot.
• Background removal: This is a common edit for product photos, especially if you’re listing the item on Amazon, which has a white background requirement. Regardless, white background maintains consistency.
• Color correction: It’s important that product photos portray the item as accurately as possible so it’s a smart idea to color correct all of your product images. As many as 64% of returns happen because the product didn’t match customer expectations based on product images and descriptions.
• Color change: For products that come in several colors, it’s important to showcase the variety. Instead of photographing the product in every color, photo editors can make the changes post shoot.

Sports photography

Sports images are often captured in fast-paced, unpredictable environments—making photo editing essential for polishing the final result. Whether you’re working with action shots from the field or editorial images of athletes, editing helps enhance sharpness, fix lighting, and direct attention to the key moment.

Common edits for sports photography include:

• Cropping: Reframe the shot to highlight peak action or key players. A tighter crop can add intensity and drama.
• Sharpening: Motion blur is common in sports. Sharpening can help make images feel more crisp and in focus.
• Color correction: Natural lighting varies across stadiums and gyms. Post-shoot edits bring consistency and accuracy.
• Background cleanup: Remove distractions from the crowd or surroundings that pull attention away from the subject.
• Spot retouching: Clean up sweat, mud, or jersey wrinkles to create stronger, cleaner visuals for media or brand use.

If you’re editing for a team, school, or sponsor, keep branding consistency in mind—many sports photographers rely on editing templates to maintain uniformity across hundreds or thousands of images.

Headshot and portrait photography

Headshots and portraits are often the first impression someone gets of a person—whether it’s for a professional bio, dating profile, modeling portfolio, or graduation announcement. Editing can enhance natural features while preserving authenticity.

Here are common edits for portraits and headshots:

• Skin retouching: Reduce blemishes, smooth skin, and even out tone without losing texture.
• Whitening teeth and eyes: Brighten smiles and make eyes pop subtly and naturally.
• Color correction: Adjust tones to match a flattering, realistic look or a specific brand aesthetic.
• Flyaway removal: Clean up stray hairs or lint that distract from the subject.
• Background editing: Simplify or replace backgrounds to match the intended context—e.g., corporate headshot vs. lifestyle portrait.

The key with headshot and portrait editing is to enhance, not transform. The goal is to present someone in their best light while keeping the photo true to who they are.

Learn how to edit your photos

If you’re ready to learn how to edit your own photos, check out this handy collection of Photoshop tutorials. Here are a few to get started with:

• Fundamental Photo-Editing Checklist: 11 Steps to Perfect Product Photos
• A Beginner’s Guide to Photoshop Tools
• How to Create a Realistic Drop Shadow
• How to Blur the Background in Photoshop: A Tutorial for Your Product Photos
• 30+ Best Photo Editing Apps for Product Photographers on the Go
• Photoshop Tutorial: A Beginner’s Guide to Using Layers
• How to Create a Transparent Background in Photoshop
• How to Change the Background Color of a Picture

Photo editing history

What is a professional photo editor?

A person who edits images can either be self-employed, contracted by an outsourced company or agency, or someone who works in-house. There are many possible job titles for a photo editor, including digital photo editor, graphic designer or art director, among others.

Typically, photo editors specialize in specific industries, much like photographers. For example, real estate, editorial, and product photography all come with their own set of trends and intricacies. Editors that focus on ecommerce images know how to make products pop.

Our virtual photo editing studio is made of more than 300 trained professional photo editors who specialize in the following: 

• Ecommerce
• Product
• Sports
• Headshot
• Portrait photography

Tackle your photo editing projects with Path

Learning new photo editing techniques can be an enjoyable way to break up your day and add to your industry knowledge, but editing photos can be time-consuming, especially if photography is your specialty. If you need fast, affordable, high-quality photo-editing services, the professionals at Path are here to help.

What is photo editing? FAQs

Can I edit a photo for free?

Yes, you can edit a photo for free. You can use free photo editing tools and do it yourself. You can also use free AI photo editing tools, but these edits require careful quality checks. Or, send your first two photos to Path to get them edited for free.

How can I edit a picture image?

• Open your photo editing tool of choice
• Upload or open the photo you want to edit
• Make your desired edits
• Save your work

What is the best app to use for photo editing?

• Adobe Photoshop
• Adobe Lightroom
• GIMP
• Pixlr
• Snapseed
• VSCO

How do I edit my photos like a pro?

Edit photos like a pro by learning basic and advanced Photoshop techniques, outsourcing the tedious edits, and optimizing for the right use and context.

What is the meaning of photo editing?

The meaning of photo editing is the process of manipulating and enhancing a photo. Photo editing can involve basic tweaks like cropping, resizing, and applying artistic filters. It also includes advanced manipulations like retouching and removing unwanted elements and distractions.

What are the 5 basics of photo editing?

• Cropping
• Resizing
• Applying simple clipping paths
• Changing colors
• Adjusting exposure

What is the purpose of a photo editor?

A photo editor can save you time and stress because they have the skills necessary to accomplish tedious, time-consuming, or complicated editing tasks for you.

Let us look after your image edits, so you can get back to the fun stuff. Try Path free.

Learn more

The post What Is Photo Editing?: A Definition appeared first on Path Edits.

It makes perfect sense to go with what feels familiar, like basic retouching or background removal. But we’ve learned from working with thousands of photographers and business owners that your photos often benefit from multiple services working together. Combining services gets you better results with less hassle, since you can handle everything in one order instead of juggling separate projects. Let’s show you how to pick the right edits for your photos.

How to identify what your photos actually need

Before you start combining services, let’s figure out what you’re actually working with—it’ll save you time and help you get better results.

Photo diagnosis checklist

Take a look at your images and ask yourself if you spot any of these:

• Background issues: Is the background distracting, the wrong color, or inconsistent across your batch? Does it look messy or unprofessional?
• Subject problems: Are there imperfections, poor lighting, or color issues with your main subject? For apparel, does it need to show fit and drape without a model?
• Technical fixes: Is anything crooked? Are shadows missing or looking unnatural? Any dust, dirt, or glare issues?
• Brand requirements: Do you need multiple product colors? Specific formats? Transparent backgrounds for marketing materials?

Common photo problems and their solutions

Here are some scenarios we see all the time:

• “My product looks flat and boring” → clipping path + shadows
• “The background is messy and distracting” → background removal + retouching
• “I need to show this product in 5 different colors” → clipping path + color change
• “The model’s hair isn’t looking right” → image masking + retouching
• “My apparel needs to show shape without the mannequin” → ghost mannequin + retouching + symmetry

Most photo challenges need two to three services working together, not just one by itself.

How Path services work better together

Here’s why thinking in combinations instead of individual services makes more sense:

• Save admin time: Upload everything you need edited in a single order and get it all back together, ready to use. No juggling multiple orders or trying to keep track of which image versions are where.
• Speed up your workflow: Everything gets delivered together in the formats you need. Your designer handles all the edits for each image, so there’s consistency across the entire batch.
• Keep all photos consistent: When the same designer handles all your edits, you get cohesive results. Colors match, shadows look natural together, and the overall style stays consistent.
• Keep costs down: We offer discounts when you bundle multiple editing services together.

You can combine pretty much any of our services together—two, three, four, or more. What matters is understanding which combinations work best for your specific type of photography.

Service combinations by photography type

Every photography project has different needs, and you might even use the same image for different purposes. Here are some proven editing combinations that work well for different situations:

Sports photographers

When you’re dealing with high-volume shoots and tight deadlines, you need services that work fast and handle the most common issues in sports photography.

Your typical service combo:

• Image masking for complex backgrounds, hair, equipment details, etc.
• Background removal for clean, professional shots and official team photos, etc.
• Photo retouching for spot removal, color correction, skin touch-ups, etc.

There may be time-critical events such as championship coverage where you need polished images fast, or you might need to update and create consistent team roster headshots across an entire squad, just like this photographer does. You can choose different services depending on what each batch of images needs, whether that’s processing 200+ action shots or creating headshots with a uniform, professional look.

We offer turnarounds from 6 hours, so you can deliver images to your clients, magazines, or publications fast.

Product and ecommerce brands and photographers

For ecommerce, consistency is everything. Your product photos need to look professional, meet marketplace (like Amazon) standards, and convert browsers into buyers.

A standard combo:

• Clipping path for clean cutouts that meet marketplace requirements or create a clean website look.
• Shadow services add depth and dimension so products don’t look flat.
• Color change shows all available product colors without reshooting every single variant.

Advanced ecommerce stack (add these for even more polished results):

• Ghost mannequin is essential for apparel brands to show fit and drape.
• Symmetry shows perfect product alignment for a premium, professional look.
• Photo retouching removes any product imperfections (like wrinkles in fabric) and enhances details.

New ecommerce brands often start with the foundation combo (clipping path + shadows + color change) and add ghost mannequin as their apparel inventory grows. Established retailers may go with the full stack approach for complete consistency across their entire product catalog.

Portrait and headshot photographers

Professional portraits and headshots need to look polished but still natural. The goal is enhancing what’s already there, not creating something fake.

Typical professional edits for portraits and headshots include:

• Background removal/clipping path gives you versatile backgrounds for different marketing uses.
• Photo retouching helps with natural beauty enhancement, color correction, and flyaway hair fixes.

Corporate headshot scenarios may include:

• Basic combo of background removal + basic retouching.
• Premium package, adding advanced retouching and multiple background options for different brand uses.

Advanced portrait combination (for high-end clients or special projects) may include:

• Image masking for complex hair or clothing details.
• Color change for different outfit variations or brand color matching.
• Multiple background options so clients can use the same headshot across different marketing materials.

Wedding and event portrait combinations may include:

• Image masking for intricate dress details and flowing fabric.
• Retouching for flawless, natural skin and perfect lighting.
• Background removal for ceremony photos that need to work in albums and marketing.

How to choose your perfect edit combination

Use this simple framework to figure out which services make sense for any project:

1. What’s your end goal? Are these photos for marketplace listings, marketing materials, portfolio work, or client galleries?
2. What’s your biggest time constraint? Do you have a tight deadline, a high volume of images, or particularly complex edits?
3. What’s your budget priority? Are you focused on cost per image, or is premium quality and time savings more important?

Consider your photo use case

Sometimes the same photo needs different sets of edits depending on how you plan to use it. For example, a product photo might need:

• For marketplace listing: clipping path + white background + basic retouching.
• For social media: same photo but with different background + enhanced colors + shadows.
• For print: higher resolution + color matching + vector conversion.

How to mix and match your edits

Use this simple approach to figuring out which services work best for your projects:

• Start simple: Pick two to three core services that address your biggest pain points.
• Test combinations: Try different combos on smaller image batches to see what works best for your workflow.
• Scale up when it makes sense: Add more services as you see results and understand how they improve your final images.

When to add each editing service

Not sure which services you actually need? Here’s a quick reference for what each one does best.

Clipping path: When you need hand-drawn, crisp clean cutouts that you can use on any background.

Background removal: When you want clean white (or any color) backgrounds for product photos.

Image masking: For intricate shots with hair, fur, or complex borders that need precise, natural-looking cutouts.

Shadow: When products look flat or unrealistic—shadows add depth and dimension, and they actually help generate more sales.

Ghost mannequin: For apparel that needs to show natural fit and drape without models or mannequins, essential for consistent ecommerce catalogs.

Color change: When you have multiple color options and need to show true-to-life colors without reshooting every single shade.

Photo retouching: When imperfections distract from your subject—this corrects flaws and makes every element shine.

Multi-clipping path: When you need to select multiple areas within images for separate editing (like changing just the shirt color but not the pants).

Vector conversion: When you need scalable graphics and logos that maintain quality at any size.

Symmetry: When product alignment matters for brand consistency and that premium, professional look that converts better.

How to place your Path order

Ready to try combining services? Here’s exactly how to do it and how it works:

Getting started

1. Sign up for your Path account
2. Top up Path credits (optional but recommended—you get bonus credits when you top up)

The ordering process

3. Click “new order” to start your project
4. Select all the services you need for this batch—you can choose as many as you want
5. Upload your images using drag and drop
6. Get instant quote and you’ll see your total cost immediately
7. Set preferences like:
   a) File format for your edited images
   b) Additional comments or instructions
   c) Upload any supporting files if needed
8. Select turnaround time (longer turnaround means cheaper pricing, or choose rush for time-sensitive projects)
9. Review and approve your quote
10. Choose payment method and submit your order

If you need 1,000+ images edited a month, we offer bulk pricing with better rates and priority support.

Ordering edits with Path couldn’t be any easier

Now that you know which combinations work for your type of photography, placing an order is straightforward. Try Path free with 2 free edits and see how much better your photos look with the right services working together.

Let us look after your image edits, so you can get back to the fun stuff. Try Path free.

Learn more

The post How to Know Which Photo Editing Services You Need appeared first on Path Edits.

At Path, we offer several ways for you to try out our services and save money while enhancing your images, because we believe quality editing should be accessible to everyone. From free trials to bonus credits, we’ve got options tailored to your needs. 

Let’s explore how you can make the most of your editing workflow without compromising on quality.

1. Use the Path free trial

New Path customers can try our services for free. Everyone who creates a new Path account (it’s free to do this, by the way) automatically gets two images edited for free. This is because we believe in the quality of our services and are fully prepared to prove it to you before you invest. 

You can take advantage of the Path free trial here. 

2. Purchase Path credits

Path credits are our own version of currency which you can use towards any future order. You can buy Path credits in quantities of 25, 50, 100, 250, 500, and 1,000. If you buy 25 credits, you only get 25 credits. But if you buy larger bundles, you’ll receive some bonus credits for free. If you buy 50 Path credits, for example, you’ll get 4 free credits. If you purchase 1,000 credits, you’ll get 200 free credits. 

So if you know you’ll be needing lots of photo edits, purchasing a bundle of Path credits is a great way to not only save money but also speed up the checkout process each time you place an order. 

3. Sign up for the Path newsletter

New Path newsletter subscribers also get rewarded with free Path credits. We give these credits to you as a thanks for signing up to our email list, and a way for you to try our services without a financial commitment. You don’t even need to give us your credit card information! 

You can sign up for the Path newsletter here. 

4. Refer your friends

Love using our services? Share it with your friends! With the Path referral program, both you and your friends get rewarded. When someone signs up using your referral link, they get free credits—and so do you once they place their first order. It’s a simple way to spread the love and save even more on future edits.

Learn more about the referral program here.

5. Join the Path affiliate program

If you’re a content creator, blogger, educator, or have an audience of photographers or creatives, the Path affiliate program could be a perfect fit. You’ll earn a 20% commission every time someone signs up and places an order using your unique link. 

It’s free to join, and a great way to turn your network into passive income—which you can then turn into “free” photo edits.

Apply to become a Path affiliate here.

6. Download a free photo editor

If you’re keen to learn, you can also download a free photo editing tool or app and learn how to fix your images yourself. While you don’t have to pay any money, you’ll need to make a time and energy investment to learn your chosen tool. 

You can also fork over some money and subscribe to Photoshop to take advantage of its suite of advanced photo editing tools. You can learn how to use it with these step-by-step Photoshop tutorials. 

7. Try AI photo editing

AI has come a long way when it comes to photo editing. And though it still comes nowhere close to hand-drawn clipping paths and edits, it can handle basic needs for personal or limited professional use. There are many free AI photo editing tools that you can use. If you’re ok with subpar and less-than-perfect results, this can be a great option to get free photo edits. 

8. Do a work-trade

Okay, so a work-trade may not be free per se, but you don’t need to pay any money in this arrangement. If you offer a service or product that can be of use to a professional photo editor, consider a trade. Maybe you’re a headshot photographer—you can offer a complimentary portrait session. Or if you sell reusable water bottles, offer a free water bottle in exchange for X number of edits. Get creative! And make sure it’s mutually beneficial. 

Get your photos edited by your virtual photo editing studio

Great photography deserves great editing, and Path makes it easy and affordable to bring your images to life. Whether you’re taking advantage of our free trial, earning bonus credits, or exploring other budget-friendly options, we’re here to support your creative journey. 

When you’re ready to skip the hassle and let the pros handle your edits, your virtual photo editing studio is just a click away—ready to deliver stunning results 24/7. Start saving time and money while taking your photos to the next level today!

Curious how much it’ll cost to outsource your edits to pro designers? Less than you might think.

Learn more

The post 8 Ways to Get Free Photo Edits in 2025 appeared first on Path Edits.

But coming up with fresh photo ideas or perfecting your visual strategy isn’t always easy.

That’s why we rounded up 50 ecommerce websites with standout product photography—organized by industry. These examples highlight how top brands use composition, lighting, styling, and editing techniques to elevate their imagery and move more product.

Browse for inspiration. Steal a few ideas. And if you need help turning your own shots into polished product images, we can lend a hand there, too.

Clothing/apparel and footwear

1. Girlfriend Collective

Image source

This set of images features clean, high-resolution portraits of models in active poses, styled against a neutral, seamless background. The garments are front and center, with no distractions from props, textures, or harsh lighting.

This style of photography strikes the right balance between editorial polish and ecommerce clarity—a smart direction for any brand focused on performance, comfort, or versatility.

2. Quince

Image source

Quince uses warm, natural light and textured backdrops like stone, sand, and wood) to create a sun-soaked, lifestyle-driven aesthetic. The product photography feels candid and cinematic, blending fashion with storytelling. Clothing is styled casually and captured in movement or relaxed poses, helping customers imagine how pieces feel and function in real life.

3. Victoria’s Secret

Image source

Victoria’s Secret has secured its spot on the top of the list for product photography for years. It knows how to present their products in a way that speaks to its target audience, and even makes more than 20 million people tune into its annual televised fashion show. 

4. ModCloth

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ModCloth shows its products on models of different shapes and sizes, showing the versatility of various items and allowing its customers to better predict how it would look on them. It does the same with color variations, too.

5. Thirdlove

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Instead of using image editing to create color variants for its products, Third Love shoots custom photography for most of the variants. This creates a more lifelike effect that appeals to shoppers.

6. SSENSE

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This split-screen from SSENSE showcases the brand’s signature editorial-meets-ecommerce photography style—bold, artistic, and culturally tuned-in.

A street-style inspired shot featuring a flowing, pastel-toned skirt, structured black bag, and plush accessory charm. The blurred background and candid motion capture personality, movement, and context—showing the product in the wild.

The flat lay shows a green bikini submerged just below the surface of a rippling pool. The water distortion and sun reflections turn a simple product shot into an abstract composition. It’s aspirational, seasonal, and emotionally evocative—perfectly suited for a trend-forward audience.

7. Coterie

Image source

These product photos from Coterie offer a clean, clinical, and elevated aesthetic that aligns with the brand’s premium baby care positioning. Shot against a soft, gradient blue background, the diapers are perfectly centered and isolated—creating a sterile but comforting environment that enhances product trust.

What works well:

• Perfect symmetry and clarity: Both the front and back views are shot with precision and balance, emphasizing shape, texture, and material. This symmetry helps customers understand fit and structure at a glance.
• Soft, diffused lighting: Gentle lighting minimizes harsh shadows and ensures every detail of the diaper—such as the elastic bands, fabric texture, and wetness indicator—is clearly visible.
• No distractions: The minimalist backdrop and absence of props keep the focus entirely on the product, reinforcing a sense of hygiene and quality.

Symmetry sells—especially in fashion. Learn how perfectly mirrored product photos boost conversions and trust.

Learn more

Jewelry 

8. Deliqa Gems

Image source

Each ring is photographed against a seamless white background, allowing the viewer to focus solely on the craftsmanship, color, and cut. This is essential for high-conversion jewelry ecommerce.

The lighting is soft but directional—eliminating harsh shadows while enhancing gemstone brilliance and gold luster. It’s especially effective for faceted stones, making them pop with fire and depth.

Deliqa shows different angles—front, top-down, and profile views, giving online shoppers a true-to-life sense of scale and form, mimicking an in-store experience.

Retouching is used judiciously: reflections are polished, shadows are uniform, and every gem is color-corrected for maximum vibrancy.

9. Electric Picks

Image source

Electric Picks’s jewelry product photography strikes a perfect balance between lifestyle and studio shots—an ideal approach for modern ecommerce. The left image shows the necklace worn on a model, adding context, warmth, and emotional appeal. The other two are clean studio shots that focus on detail and form. This blend helps shoppers envision the item both in real life and up close.

All three images use natural-looking, diffused light that avoids harsh reflections (a must for shiny metals like gold). The earrings in particular benefit from soft-edged shadows that give them dimension without distraction.

10. ROEN

Image source 

ROEN’s jewelry photography example delivers a premium, high-end aesthetic that aligns with luxury engagement ring shopping—balancing emotion, clarity, and craftsmanship.

The leftmost image shows the product on a hand in warm, soft lighting, immediately evoking romance, elegance, and aspiration. It adds emotional weight to the otherwise clinical product lineup.

The remaining three images showcase the rings against clean, light-gray backdrops with subtle shadows that lift the products off the page. Each shot is expertly lit to maximize sparkle, metal luster, and form—especially in the center stone.

Side views, angled shots, and direct front views all help customers evaluate details like band thickness, setting style, and stone cut. 

11. Susan Alexandra

Image source 

This playful product photo brilliantly blends creativity and humor to showcase a beaded dog leash set. The real dachshund and its beaded twin—linked by matching rainbow leashes—instantly grab attention and make the image unforgettable.

This image is a strong example of how injecting personality and playfulness into product photography can make a brand stand out—especially for fun accessories.

12. OUTOFOFFICE

Image source 

This set of product photos uses clean styling and close-up detail to showcase modern jewelry in a minimal, elevated way. Each frame focuses on a different piece—earrings, rings, bracelets, and necklaces—while keeping the background simple and distraction-free.

This style is ideal for luxury, designer, or minimalist brands that want to convey sophistication and clarity in their product presentation.

13. Jewels & Aces

Image source 

This series of close-up earring shots exemplifies how subtle styling and soft lighting can elevate small, intricate jewelry. Each image highlights a layered ear stack featuring dainty gold chains and diamonds, worn in unique yet coordinated pairings.

Here’s what we like: 

• Warm, natural light: The lighting enhances the gold tones and gemstone sparkle without harsh shadows.
• Tight framing: Zoomed-in ear shots keep the focus on detail, allowing customers to see how each piece fits and drapes.
• Consistent tone: The cohesive color palette and similar poses across models create a polished, trustworthy brand image.

Want your jewelry shots to sparkle like ROEN or Electric Picks? Learn the secret techniques for high-converting images in our expert guide: How to Edit Jewelry Product Photos Like a Pro

Learn more

Footwear and accessories

14. Glasses Direct

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While Glasses Direct has straightforward yet beautiful white background product photos, supporting visuals round out the impact for potential customers. Illustrations that outline dimensions help shoppers estimate how the frames would fit on their own faces.

15. hardgraft

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With a muted, desaturated palette and soft directional lighting, each item is photographed with studio precision against a neutral background. hardgraft’s deliberate use of shadows adds depth and dimension without distraction, allowing the tactile richness of suede, leather, and wool to take center stage. 

The styling is minimal but intentional—products are cleanly isolated yet carry subtle lifestyle cues, like an unzipped kit or a pencil-stuffed wrap. This clean and cohesive look highlights craftsmanship and quality, appealing to discerning customers who appreciate quiet sophistication.

16. Mulberry

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This campaign showcases handbags in vibrant, outdoor settings that feel both editorial and approachable. Rather than sterile studio shots, these lifestyle images embed the bags into real-world fashion moments—making them feel aspirational yet accessible.

Each look is styled to suggest a narrative—countryside strolls, spring fashion—adding depth and relatability to the product. Shooting outdoors brings out texture and color in the bags, while the blooming florals and tree-lined road evoke seasonal charm. Bold outfits and confident poses draw attention, but the handbags remain the focal point, always held prominently and clearly lit.

17. Birkenstock

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Birkenstock’s product photography strikes a balance between lifestyle and studio visuals. From sun-drenched sidewalk shots to clean, floating product images, each photo highlights the brand’s signature comfort and craftsmanship. The use of natural textures—brick, stone, and foliage—adds warmth and tactility, making the sandals feel at home in any setting. 

Meanwhile, crisp lighting and soft shadows emphasize material quality, like nubuck leather and contoured cork soles. Their floating product shot, set against a cool gradient background, draws the eye to every strap and buckle with sculptural clarity. Birkenstock’s visuals are proof that even casual footwear can look iconic with the right photography.

18. Chalo

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This image series presents handcrafted leather boots through a rich visual narrative that blends craftsmanship, product detail, and styling. From top-down flat lays to styled shots and macro textures, it balances artistic flair with product clarity.

Warm, earthy hues echo the natural materials and craftsmanship, making the entire set feel cohesive and tactile. Including the artisan’s hands working on the leather gives authenticity and emphasizes the handmade quality—connecting product to maker.

Technology

19. Bang & Olufsen

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This photo is a stellar example of minimal, lifestyle-oriented product photography that speaks volumes without clutter—a highly effective way to market portable tech like Bluetooth speakers.

Shooting the speaker partially buried in sand immediately communicates durability, portability, and outdoor utility—perfect for beach days or travel. Plus, the fine mesh texture of the speaker contrasts beautifully with the rough, grainy sand, drawing the eye directly to the product.

The subtle motion blur of sand being brushed aside adds energy and realism, reinforcing the “on-the-go” lifestyle. And the soft pinkish-gold tone of the speaker and tan leather strap blend seamlessly with the neutral sandy palette, creating a warm, aspirational tone.

20. Apple

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The iconic tech brand has made smartphones, computers and other tech devices look sexier than ever. The brand has such a strong visual aesthetic, and all product photos support that image—including photos on its distributors’ sites.

21. Sonos

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This image from Sonos showcases a Bluetooth speaker and a pair of over-ear headphones in a highly polished, product-centric style that’s ideal for ecommerce and tech retail. The clean, white background removes all distractions, keeping the focus entirely on the product design—perfect for a high-end tech brand.

Subtle drop shadows under both products add depth and dimension, helping them stand out while maintaining a crisp, modern aesthetic. The matte black finishes are lit specifically to highlight contours without losing the rich, dark texture—key for showcasing premium materials.

Plus, including the TIME Best Inventions 2024 badge for the headphones subtly reinforces credibility and innovation without overwhelming the visual.

Beauty, cosmetics, and skincare

22. Max Factor

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The bright white backdrop keeps all the focus on the products and makes the colors pop. It’s also super consistent, which is great for brand identity and gives everything a polished, high-end vibe. 

Each product is facing forward in a clear, easy-to-identify way. No weird tilts or artsy shadows—just straightforward, scroll-stopping clarity. You immediately know what’s what: foundation, mascara, lip color, and an eyeshadow palette.

Max Factor doesn’t just show product containers:

• The lip color shows the wand and box.
• The mascara is open, showing the brush (which is a key selling feature).
• The eyeshadow palette is open to show the actual shades.

Basically, the photos answer the unspoken “But what does it look like inside?” question before you even have to ask.

23. Essie

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This photo nails the vibe. The mix of bright turquoise, fiery red, and cheery yellow nail art really pops against the warm-toned background. It draws your eye to the nails without needing a spotlight. Each nail tells a mini story—smiley face, abstract flames, a playful “X”—making it feel custom, not cookie-cutter. This is less “salon menu,” more “expression in progress.”

And you get more than just the nails. The texture of the fabric, the paintbrushes, the speckles—it adds a sense of realness and movement, like we just walked in on an artist mid-project.

24. Wiselands

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Wiselands uses rich, moody lighting to elevate its product photography, giving skincare essentials a luxe, tactile presence. The close-up shots highlight the amber glass packaging and gold typography, with warm shadows that enhance the sense of calm and care. Subtle skin contact and soft textures create an intimate, grounded feel—perfectly suited for a brand focused on clean, conscious ingredients. 

The lighting is deliberately imperfect, mimicking golden-hour warmth that flatters both the product and the skin it’s meant for. It’s a masterclass in using tone and minimalism to communicate trust and quality.

25. Crown Affair

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The minimalist layout and monochrome color palette for Crown Affair’s product photos ooze luxury. It’s giving calm confidence without shouting for attention. 

Each product is centered, evenly lit, and spaced the same—perfect for a sleek grid or product catalog. Cohesion like this builds brand trust fast. And the soft shadows and contrast between black and white bottles add just enough depth to keep things visually interesting without losing the clean aesthetic.

26. Vacation Inc.

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Sunscreen brand Vacation Inc. uses bold, retro-inspired design. The packaging and photo styling lean heavily into a nostalgic ’80s/’90s vacation aesthetic, reinforcing the brand’s identity. Everything from the fonts to the saturated colors supports this.

Despite the vibrant branding, the layout is clean. Products are isolated against a pale gradient background, keeping attention on the packaging.

Outdoors and sporting goods

27. Linus 

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This example from bike brand Linus takes a lifestyle over product approach. We’re sold on the vibe before the bike. It’s aspirational but also relatable—perfect for parents and cool kids alike.

The mid-movement shot adds energy and makes the product feel fun and adventurous. The text placement is smart: bold, centered, and readable without overpowering the image.

28. Pow Gloves

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Pow Gloves delivers high-impact product photography that leans into performance, texture, and environment. Shot in snowy alpine conditions, its imagery captures real-world functionality while keeping the product in crisp focus. 

Frosted lenses, fleecy knits, and matte leathers pop against blurred white backdrops, highlighting both material quality and cold-weather capability. The models are active but cropped, letting the gloves and headwear shine without distraction.

29. Beestinger

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Beestinger’s product photography balances precision and action, capturing the high-performance world of archery stabilizers. Each image speaks directly to its audience—whether it’s competitive target shooters or camo-clad hunters—by showing the gear in realistic, high-stakes contexts. 

Sharp detail on textures like carbon fiber, metal finishes, and compound bows communicates quality and durability. Meanwhile, the use of tight crops and dynamic angles keeps the focus on function, not fluff. By pairing lifestyle imagery with close-up product visuals, Beestinger hits the bullseye on authenticity and trust—two essentials in any performance-driven category.

30. CamelBak

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The top-down flat lay showcases CamelBak’s water bottles in a scattered, playful arrangement. Each bottle is angled differently, giving the scene energy and allowing each product to stand out while still feeling part of a cohesive set.

The smooth teal gradient adds visual interest without stealing the spotlight. It complements the product colors and adds depth, helping the matte finishes of the bottles pop.

The lighting is soft but directional enough to highlight the textures—especially the powder-coated surfaces and engraved designs. This gives a tactile sense of quality without relying on close-ups.

The photo manages to feel unified while showing a range of products: mugs, tumblers, bottles—each in a different color and size. It’s a great way to communicate customization options without crowding the frame.

31. Lift Foils

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Lift Foils captures the thrill and elegance of hydrofoil surfing through cinematic, lifestyle-driven photography. Their imagery effortlessly blends action and atmosphere—highlighting both product performance and the aspirational lifestyle that surrounds it. 

From crisp shots of foil boards slicing through tropical waves to grounded moments of riders gearing up at the shoreline, every frame conveys motion, freedom, and connection to nature. The gear is presented in real use, allowing water, sunlight, and setting to act as natural visual enhancers. This approach not only showcases the quality of the product but also sells the lifestyle it unlocks. It’s adventure marketing at its finest.

32. Landyachtz

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Landyachtz uses clean, minimal product photography to make bold skateboard designs pop. Set against bright white backgrounds, each board is perfectly centered and evenly lit, allowing the intricate deck artwork—from hand-illustrated mountains to surreal portraits—to shine without distraction. 

This studio-style approach highlights every detail of shape, texture, and color, making the craftsmanship unmistakable. The consistency across the images also creates a seamless browsing experience, while the sharp, high-resolution shots invite zoom-level inspection. It’s a textbook example of how white-background photography can still feel expressive and brand-forward.

33. Ethnotek

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Ethnotek’s product photography perfectly reflects the brand’s vibrant, adventure-ready identity. Shot in natural, wild settings, their bags are photographed in real-world use—slung over shoulders, perched on rocks, or trekking through fields. 

This lifestyle-forward approach puts the product in context, emphasizing durability and design for travel and outdoor enthusiasts. The saturated colors of the bags stand out beautifully against the natural backdrops, and each shot is carefully composed to showcase both form and function. The result is photography that feels aspirational, authentic, and deeply connected to the brand’s do-good, go-anywhere ethos.

Furniture and home goods

34. MADE

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MADE’s product photography captures the harmony of modern living with a refined, editorial edge. Each image is carefully styled to showcase not just the product—sofas, lighting, or beds—but the ambiance they create. The lighting is soft and consistent, emphasizing texture, shape, and color in a natural way. Warm, muted tones pair with clean architectural lines, drawing the eye through the space and highlighting each design detail without distraction. 

The result is an inviting, aspirational scene that feels livable yet elevated. MADE’s photography doubles as interior inspiration, turning every product into part of a cohesive lifestyle story.

35. LOEHR

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LOEHR’s product photography is a prime example of modern minimalism. With sharp, architectural compositions and pristine lighting, each image distills furniture design down to its purest form. 

Materials and textures are foregrounded—brushed metals, matte lacquers, and soft upholstery—without unnecessary staging or visual clutter. The crisp shadows and natural gradients from ambient light add depth while preserving the clarity of shape and line. 

The result is bold, geometric forms. LOEHR’s photography doesn’t just display a product—it reflects the brand’s design philosophy: functional, thoughtful, and quietly radical.

36. Simon Pearce

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Set against airy, sun-drenched environments, Simon Pearce’s imagery brings out the artisanal quality of each glass and ceramic piece. The clear sparkle of handblown glassware, the creamy textures of stoneware, and the golden tones of sunlight on surfaces are all captured with refined precision. Lifestyle compositions feel warm and inviting—perfectly styled without feeling staged. 

Whether it’s a mimosa brunch or champagne on the patio, the photography captures the brand’s essence: craftsmanship, comfort, and understated luxury. This is storytelling through light, texture, and good taste.

37. Motel a Miio

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Motel a Miio’s product photography bursts with color, warmth, and Mediterranean charm. The brand highlights the artisanal quality of its handmade ceramics through rich textures, sunlit surfaces, and thoughtful arrangements. 

Each image showcases the uniqueness of glazing and form—from the dreamy aqua blues of bowls to the peachy-pink blush of plates. Natural shadows and earthy backdrops give the shots a tactile, sun-kissed feel, inviting viewers to imagine relaxed outdoor dining or cozy kitchen moments. The photography is not just beautiful—it’s transportive, evoking a laid-back, design-forward lifestyle rooted in craftsmanship.

38. Studio Neat

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Studio Neat uses minimalist product photography. In this example, each item is suspended against a clean, white backdrop with gentle shadows, emphasizing their streamlined form and material finish. The floating composition gives the products a modern, weightless feel, aligning with their functional and design-forward ethos. 

Every visual choice—neutral lighting, soft gradients, centered framing—supports a sleek and utilitarian aesthetic. 

Cars and automotive

39. Carvana

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Carvana takes a clean, uniform approach to product photography by displaying each vehicle category in profile against a pure white background. The consistency in angle, lighting, and car color (white) helps customers compare models quickly while reinforcing trust through visual clarity. 

For ecommerce brands managing large SKUs or configurable product categories, this style benefits from clipping path, retouching, and shadow effects to ensure clean, scalable presentation across all digital platforms.

40. CarBahn

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CarBahn’s product photography leans into a high-performance, gearhead aesthetic with bold contrast, sharp lighting, and industrial backdrops. Each category image emphasizes material texture and mechanical precision. There’s a tactile, real-world feel, with shots that oscillate between clean studio setups and gritty workshop environments. 

This style is ideal for performance auto brands. Related edits might include color correction, reflection and glare removal, and precision shadow work to enhance contrast and depth without over-editing the hardware’s raw appeal.

41. Mercedes-Benz

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Mercedes-Benz’s product photography captures futuristic elegance with cinematic precision. This concept vehicle is shot under ambient, gradient lighting that complements the sleek contours and metallic finish, making it feel like a luxury object from the future. The low angle and subtle reflections emphasize design innovation—fluid lines, illuminated details, and aerodynamic form—while keeping the focus on craftsmanship and vision.

Lifestyle and miscellaneous

42. StickerBrand

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StickerBrand’s product photography transforms wall decals into immersive, real-life design statements. Each wall is staged in context—whether it’s a moody café corner or a leafy bedroom escape—so shoppers can picture the product in their own space. The lighting is soft and natural, allowing the decals to blend seamlessly with furniture, textiles, and finishes while still standing out with crisp lines and vibrant color.

43. Bambi Baby

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Bambi Baby’s product photography blends lifestyle and catalog styles to showcase both the function and feeling behind its premium baby gear. 

The left side of this example shows a warm, everyday moment—a family on a walk at golden hour. This emotional lifestyle shot balances beautifully with the crisp, isolated product shots on the right, which highlight detail, color variations, and pricing. This dual approach supports both storytelling and conversion. 

44. Bentley

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Bentley’s luggage line embraces bold, clean, and ultra-modern product photography that celebrates color as a core brand identity. The suitcases are displayed in a tight lineup with seamless lighting and minimal shadows, highlighting each hue without distraction. The gradient floor and backdrop also complement the tones of each suitcase.

45. Walmart

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Walmart uses bright, consistent, and brand-forward product photography to energize its promotional graphics. Each product—from beauty tools and smart tech to outdoor gear—is presented against soft, uniform color backdrops that create an airy and cheerful visual experience. Items are expertly isolated, often enhanced with clipping paths, drop shadows, and vibrant retouching to make them pop while maintaining a cohesive brand aesthetic.

Food and drink

46. Candy Club

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Vibrant gummies, chocolates, and sour belts spill playfully from jars across a crisp white background, letting the intense colors and textures take center stage. The overhead layout creates a sense of abundance, while the neatly styled candy piles maintain a polished, crave-worthy aesthetic. Candy Club’s photos are a visual sugar rush that makes every sweet treat look like a party.

47. Rauch

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Rauch brings a playful, shelf-ready polish to its product photography. Against a smooth gradient backdrop that shifts from citrus yellow to cream, each beverage line is given equal spotlight with symmetrical placement and minimal distractions.

Each product floats with a subtle shadow, allowing vibrant packaging to take center stage. The lighting is soft yet evenly distributed, enhancing the saturated colors and fruity visual cues without harsh glare. 

48. Backyard Butchers

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Backyard Butchers nails a clean, trust-building presentation that’s perfect for high-value food subscriptions. Its product photography highlights premium meat packs in pristine kitchen settings with natural light, fresh produce, and minimal props—immediately reinforcing freshness, quality, and home delivery convenience.

49. Tony’s Chocolonely

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Tony’s Chocolonely brings the same bold, joyful energy of its packaging into its product photography. Vibrant, solid-color backgrounds create instant visual impact while keeping the focus squarely on the products. Items are shot straight-on with clean clipping paths and slight shadows to create a floating effect, lending a sense of playfulness and modernity. Every shot is bright, color-blocked, and punchy enough to pop in any feed or grid.

50. Ghia

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Set against a creamy, sunlit backdrop, Ghia combines perfect product symmetry with unexpected moments—like a pour shot mid-air or cans balancing precariously on glassware. The lighting is soft yet directional, giving glass and liquid a gentle glow while letting label colors pop with vintage flair.

Create your perfect product photos

Great product photography doesn’t just capture what you’re selling—it captures why someone should care. Across industries, from fashion to food to tech, the most successful ecommerce brands use thoughtful visuals to build trust, spark desire, and drive conversions.

If you need help making your own photos stand out, we’re here to help. From background removal and retouching to full-on image enhancements, our team can take your product photos from functional to phenomenal.

Ready to elevate your product visuals? See how our photo editing services work and get started transforming your images today.

Learn more

The post Product Photography: 50 Ecommerce Websites With Inspiring Photos appeared first on Path Edits.

Clothing doesn’t cooperate like rigid products do. But there are plenty of proven tips and tricks to help with the three stages—prep, shooting, and post-production—so you can consistently create balanced, professional photos that convert.

Why symmetry matters in apparel product photography

Put simply, symmetry is pleasing to the eye. It represents order that our brain likes. Like a bookshelf with perfectly aligned spines or evenly stacked towels. But if you look at a building that has every window perfectly aligned except one, you’d notice it immediately.

The same applies to your product photography. If your apparel shots are crooked, unbalanced, or asymmetrical, shoppers notice—and not in a good way. Symmetry triggers trust, which in turn can help boost your sales. 

When buyers see balanced, well-aligned product images—like The Wildlife Trusts online storefront—they perceive higher quality and professionalism. It’s a subconscious signal that you care about details, which translates to caring about your products.

Pre-shoot preparation: setting up for symmetry 

The right prep can save you hours of editing later and help you achieve that balanced, professional look from the start.

Choosing the right garments and prep

• Select quality samples: Choose garments in excellent condition without permanent wrinkles, stretched fabric, or damaged seams that can’t be easily fixed.
• Steam thoroughly: Remove all wrinkles and creases before shooting. Pay extra attention to sleeves, collars, and hems where asymmetry is most noticeable.
• Know your fabrics: Delicate materials like silk need gentle handling and may require clips to maintain shape (without over stretching). Heavier fabrics like denim hold their form better but need proper steaming.
• Arrange details evenly: Position buttons, zippers, and accessories symmetrically before shooting.
• Check seam alignment: Ensure shoulder seams, side seams, and collar edges are properly positioned and won’t create uneven lines.

Mannequin and display preparation

• Choose proper sizing: Select mannequins (or models) that fit your garments without stretching or bunching the fabric. You can turn images into ghost mannequins later.
• Align mannequin straight: Position mannequins facing directly forward. Shoot straight-on or at a slight up/down angle.
• Support flat lays: Use foam core boards or batting inside garments to add structure and eliminate wrinkles for flat lay shots.
• Add dimension: Stuff sleeves and body sections with batting to create natural-looking volume and shape.
• Pin invisible points: Secure fabric from behind using straight pins to keep symmetrical draping.

Some pieces won’t work symmetrical and that’s fine. Still apply all other prep and shooting tips to get high quality photos. For example, this cape on Project Cece’s online shop is asymmetrical and calls for balanced composition rather than forced symmetry.

During the shoot: capturing balanced apparel images

Photographing and arranging products isn’t quick work—even teams with professional stylists might max out at 10 items per shoot day, though dedicated studios with specialized workflows can typically process more.

Camera settings for optimal symmetry

• Choose longer focal lengths: Use 50mm, 85mm or longer to minimize distortion that can make clothing look uneven or warped. If you’ve got limited space, zoom lenses can come in handy.
• Set consistent aperture: Shoot around f/8-f/11 to keep the entire garment in sharp focus from front to back.
• Position camera center: Keep your camera dead-center and level. For top-down shots, ensure the camera is truly overhead to avoid skewing.
• Use a sturdy tripod: Essential for consistent framing, sharp images, and avoiding camera shake.
• Set up even lighting: Use two lights (ideally), positioned on either side to eliminate uneven shadows. Adjust angles based on fabric thickness.
• Enable camera gridlines: Use your camera’s grid overlay to align garments perfectly within the frame. You can also shoot tethered and connect to a monitor to catch any issues in real-time.
• Frame precisely: Frame your shots exactly as needed from the start. If you plan on removing background or doing other edits like drop shadow, you can always adjust canvas size during editing. Just make sure to fully capture your product so you have plenty to work with in editing.

Styling techniques for balance

Different garments will benefit from different arm positions—some look better with hands close to the body, others with arms slightly bent away. Whatever you choose, make sure both sides match for symmetrical posing.

• Use clips, pins, and even tape behind the garment to create perfect draping while keeping them invisible from camera view.
• Review each shot immediately to catch issues before moving to the next setup. What looks balanced to your eye may appear crooked in the photo.
• Make small adjustments between shots rather than major repositioning. 

Post-production: fine-tuning your symmetry  

Even with perfect shooting, most apparel photos need symmetry adjustments. Good clothing editing fixes natural flaws without making products look artificial and matches both sides, not copy-pastes half a garment.

Basic symmetry edits anyone can do

• Crop and straighten: Use your editing app’s grid overlays to align garments perfectly within the frame and correct any camera tilt. In Adobe Photoshop, you can select several grids when cropping, such as Rule of Thirds or Triangle (both great for quickly centering your shots) or Grids (for more precision).

• Make minor adjustments: Fix small imperfections like uneven hems or slightly askew collars using basic retouching tools.
• Address wrinkles: You can’t get true symmetry on wrinkled fabric, so make sure to smooth out any obvious creases.

Professional symmetry editing techniques

Professional symmetry editing involves complex, precise adjustments that require advanced skills:

• Sleeve alignment: Matching sleeve length, cuff positioning, and draping between left and right sides
• Side-edge corrections: Ensuring garment edges create perfect parallel lines and consistent silhouettes
• Curve refinement: Smoothing necklines, armholes, and hemlines for balanced curves
• Detail alignment: Positioning pockets, buttons, zippers, and decorative elements to mirror exactly

These edits involve reshaping fabric digitally while keeping realistic texture and natural draping. Our mirror image symmetry service handles these complex fixes so you can focus on shooting and growing your business instead of spending hours on detailed post-production. 

When to DIY vs. when to outsource

Not every symmetry issue can be fixed with editing. Major fabric distortions or non-mirrored patterns need to be corrected during shooting—no amount of post-production can create symmetry that wasn’t captured originally.

Some garments, like the patterned shirt from Omnes, look balanced in shape but have naturally asymmetric designs. For these pieces, focus on getting the overall structure right during shooting, then handle simple fixes like ghost mannequin effects, lighting adjustments, and wrinkle removal.

Basic edits like cropping and straightening work fine as DIY projects. But complex symmetry corrections can take hours per image. For busy photographers and ecommerce brands, professional editing usually costs less than your time while delivering better results. 

And with marketplaces like Amazon requiring high-quality images, professional symmetry editing gives you that polished result that DIY edits can’t always achieve.

Symmetry checklist 

Check all these before approving your images and you’re good to go:

• No obvious wrinkles (natural fabric draping is fine)
• Sleeves and hems are aligned and match in length
• Collar and necklines are centered and balanced
• Buttons, zippers, and pockets are positioned symmetrically
• Fabric drapes evenly on both sides
• Lighting is balanced with no uneven shadows

Consistently balanced shots for every product

Not only does symmetrical apparel photography help your products look appealing, it also meets the high standards that customers expect in ecommerce. Whether you edit in-house or outsource the tricky stuff, what matters is finding the approach that works for your workflow and quality needs.

Need help getting perfect symmetry? Path’s editors handle complex apparel fixes, saving you time while delivering professional results for any marketplace.

The post How to Take Symmetrical Apparel Photos for Ecommerce appeared first on Path Edits.

Humans are wired to crave symmetry. It signals beauty, balance, and trust—exactly the feelings you want to trigger when someone lands on your product page.

When you think about symmetric photos, think ecommerce photography for apparel, shoes, accessories, cosmetics, electronics, and anything presented in a clean, controlled environment. Symmetry matters even more in apparel photography, especially for things like ghost mannequin shots where structure, balance, and form all drive buyer confidence.

Why you need symmetric product photos

Studies show that 87% of online shoppers believe enhanced product content is helpful to them during their shopping journey. In today’s competitive landscape, delivering symmetric, polished images isn’t optional—it’s the bare minimum.

Here’s why:

• Aesthetic: Symmetry creates a polished, professional look that immediately elevates your brand.
• Easy browsing: Balanced images are easier to process visually, making it faster for customers to evaluate and compare products.
• Visual trust: Symmetry builds instant credibility and makes your brand feel more reliable.
• Emotional appeal: Symmetrical compositions feel satisfying, calm, and complete — all things that lower buying friction.
• Performance metrics: Symmetrical product photos often convert better, boosting both clicks and sales.

That’s where Path comes in. Our expert editors apply symmetry with care—enhancing your product’s natural design without making it look artificial or over-edited.

When and how to use symmetric ecommerce photos

Highly detailed products

If you sell jewelry, electronics, watches, or anything intricate, symmetry highlights the craftsmanship and premium quality you’re trying to showcase.

Highlight centerpiece items

Hero images, like your main PDP photo or homepage feature, need to feel instantly strong and balanced. Symmetry gives products that commanding presence.

Premium products and brands

Luxury brands know: symmetry is a visual shortcut to higher perceived value. It signals attention to detail, care, and sophistication.

Selling symmetrical products

When you sell mirrors, tech gadgets, skincare bottles, apparel, shoes, accessories, cosmetics — basically anything designed with balance in mind — your photos should mirror that symmetry. It reinforces design quality and makes browsing intuitive.

Bonus: Ghost mannequin shots especially benefit from perfect symmetry to create clean, realistic apparel displays.

Marketplace product photography

Symmetrical product photos aren’t just nice—they perform better in marketplace search results and listings, helping you stand out in crowded spaces. If you sell on marketplaces like Amazon, eBay, etc., you might even be required to use symmetric product photos. 

Marketing and advertising campaigns

Symmetry draws the eye and keeps viewers engaged. Whether you’re designing social media ads, web banners, or print catalogs, symmetric images create irresistible visual flow.

High-end retouching

Good symmetry editing polishes natural flaws—like a slightly crooked seam or uneven laces—without making your product look artificial. It’s subtle, invisible craftsmanship that makes a major difference.

Tips for symmetric product photography

Here’s the key to mastering symmetry without overdoing it:

Keep the product’s natural shape and design intact.

Center lines, balance proportions, and adjust visible angles carefully.

Use symmetry to enhance authenticity—not to create a fake-looking “clone.”

Don’t force symmetry where it doesn’t naturally exist.

Avoid warping, pinching, or unnaturally stretching parts of the product.

Stay away from edits that make products feel sterile or “too perfect”—buyers can tell.

Get it perfect, every time

Symmetry isn’t just about making your photos look good—it’s about building trust and driving sales. In ecommerce, symmetry is a small investment that delivers a big payoff.

Ready to sharpen your product photos with perfect symmetry? At Path, our expert editors specialize in balancing precision with authenticity. We’ll polish your product images so they feel clean, credible, and irresistible—all with quick turnaround times, industry-leading accuracy, and deep ecommerce expertise.

Perfect your photos with symmetry

Get instant pricing

The post Symmetry Sells: Why Balanced Product Photos Convert Better appeared first on Path Edits.

Find out more about all the edits you can order from Path:

1. Remove the background for versatile photos

Background removal is probably our most popular request. Whether you’re prepping for a product launch, updating a marketplace listing, or shooting team portraits, clean background removal is essential. We can isolate any subject from your image and remove the rest so you can use that image in different contexts.

Because we do every edit by hand, there are three ways we remove backgrounds from photos:

• Clipping path: Carefully hand-drawn clipping paths for crisp, clean photos—best for simpler and more straightforward edges
• Image masking: How we remove backgrounds from hair, fur, and difficult borders—common for sports photos and headshots
• Multi-clipping path: Involves complex cutouts that require lots of paths, like images with multiple subjects to cut out, bicycles, or items with lots of components.

2. Retouch imperfections for a beautiful image

Photo retouching is probably the second most common request—we see it across all types of images, including product photos, sports photography, portraits, and car photography.

We specialize in four types of retouching:

• Dust, spot and scratch removal: We can remove small dents, smudges, dust, and other imperfections from any type of photo. Our studio offers both basic and advanced dust, spot and scratch removal.
• Wrinkle on clothing: If the apparel in your shot is wrinkly enough to be distracting, we can smooth it out.
• Beauty airbrushing: Common for portraits and headshots in particular, we can touch up any distracting imperfections or blemishes while maintaining a natural-looking shot.
• Camera reflection removal: Get rid of any unwanted reflections from shoot day. Again, we offer basic or advanced reflection removal.

3. Add or fix shadows to elevate your products

We can also add, remove, or edit shadows in your images. Shadows are types of ecommerce photo edits that add dimension to boring white background shots. 

You can order one of any five different types of shadow edits at Path:

• Drop shadow: A drop shadow makes your subject look like it’s hovering above the background. It’s a common technique in white background product photography.
• Existing shadow: You can also ask us to edit an existing shadow to make it appear more natural or less distracting, depending on the look you’re going for.
• Floating shadow: A floating shadow gives the impression that your product is hovering above the ground. This is another common technique in white background product photography.
• Natural shadow: It’s not always possible to get the lighting right, so this shadow edit will help achieve a more natural shot by casting a make-believe shadow on the surface the subject is resting on.
• Reflection shadow: This type of shadow edit makes your subject appear as though it’s resting on a reflective surface.

If you want to give it a go yourself, you can follow along in this shadow editing tutorial.

4. Create a ghost mannequin

Ghost mannequins are one of the main ways to edit apparel product photos. 
Ghost mannequin photography is a style of photography that’s used to showcase clothing and apparel products. It essentially creates an invisible mannequin or model to the item of clothing, making it appear as though it’s being worn even though there’s no one featured in the image.

This photography is effective because it adds dimension to the product, rather than laying it flat on a table in an unengaging way. It allows shoppers to see how the apparel may fit and drape if they were to wear it themselves.

But capturing this photography requires a lot of editing steps. Many product photographers and brands choose to outsource this tedious, detail-oriented work to our studio—you can get them back by the end of the work day if you send them in the morning!

5. Add color variants without a reshoot

You can also order color change edits from Path. This service is especially popular for product photography—if a specific item is available in multiple colors, it’s often more cost-effective to shoot one variant and simply outsource color change edits for the rest. It also comes in handy when an athlete changes teams and needs their headshot to reflect the change.

6. Create perfectly symmetric apparel shots

Symmetry is one of the fastest ways to elevate the professionalism of your apparel product photography. Perfectly aligned sleeves, balanced hems, and centered internal details (like buttons, zippers, or logos) can make your product look more premium—without needing a reshoot. These are great edits to make to improve product photos.

Path’s new symmetry service helps you polish your images with clean, realistic edits designed for ecommerce. Whether you’re preparing for a new collection drop or updating existing product listings, symmetric edits ensure every item looks its best on your site, marketplace, or lookbook.

Here are a few of the most common symmetry fixes we provide:

• Sleeve alignment: Make sleeves even and consistent across your product images.
• Side-edge adjustments: Smooth and straighten the outer edges of garments for a neater silhouette.
• Curve reduction: Eliminate distracting bunching or warping in fabric curves.
• Detail alignment: Center and balance key details like pockets, drawstrings, zippers, or brand tags.

Wrinkle retouching is included by default with symmetry edits, so your final images don’t just look aligned—they look polished. This saves time and ensures your edits are cohesive across every SKU.

Get your edits today

With the instant pricing tool, you can submit and pay for your edits now and get them back in as little as six hours. That means you can send us your edits, go about your work day, and then receive the edits before the end of the day. It doesn’t get more convenient than that.

Ready to send your photo edits our way? Get started now—and get your edits back in as little as 6 hours.

Learn more

The post All the Photo Edits You Can Achieve With Path: No Photoshop Required appeared first on Path Edits.

In this tutorial, you’ll learn how to fix blurry sports photos—including methods you can use to sharpen and fix out-of-focus sports photography, as well as tips to ensure your next sports photos are crisp and clear.

How to fix a completely blurry sports photo

A completely blurry sports photo is when nothing in the frame is in focus. This often happens in action shots. If this happens to you, there are several filters you can use in Photoshop to sharpen the entire image.

Using the Unsharp Mask Tool

Photoshop has a filter specifically designed to sharpen images, known as the Unsharp Mask tool. A blurry image can never truly be “sharpened,” but Unsharp Mask attempts to detect the edges of your photo by looking for side-by-side pixels that are different in color. Then, the tool allows you to adjust the contrast of those pixels and create the illusion of a sharpened image.

To use this tool, open your blurry sports photo in Photoshop. Make sure you have the layer containing the image you want to sharpen selected (in a JPEG, this would be the Background layer).

Next, choose Filter > Sharpen > Unsharp Mask… from the dropdown menu at the top of the application window.

A dialog box with Unsharp Mask settings will appear. Within this window you can adjust the Unsharp Mask settings. These settings allow you to finely tune how much contrast Photoshop will apply to the pixels within your image. 

You’ll see a portion of your image displayed within the dialog box. You can use your cursor to drag until a critical portion of your sports photo appears in that image window. In the example below, we’ve positioned the cyclist’s face in the window.

Next, you’ll see three sliders: 

1. Amount: The Amount setting adjusts the increase in contrast between pixels. 
2. Radius: Radius adjusts the number of pixels along an edge that will be affected by the contrast increase. 
3. Threshold. Threshold tells Photoshop just how different those pixels must be from each other before they’re considered an “edge.”

Make sure Preview is checked so you can see how the image will change when you make adjustments within this dialog box.

Each image you adjust will have different settings for these three sliders, because no two images are identical. Play with the sliders until you figure out which combination of settings works best for your image without creating an overly contrasted result.

Once you’re happy with the final image, click OK.

So, it’s not perfect, but it is an improvement. 

Sharpen blurry sports images using High Pass Filter

Another Photoshop tool for sharpening blurry images is the High Pass Filter. In fact, you can use High Pass Filter and Unsharp Mask together to create an even sharper image.

To use the High Pass Filter, first duplicate the layer that contains the image you want to sharpen (most likely your Background layer). You can do this by clicking on the Layers panel menu (four little horizontal lines in the upper right corner of the panel) and choosing Duplicate Layer….

With the new layer selected, choose Filter > Other > High Pass… from the dropdown menu at the top of the application window.

Your image will go completely gray. You’ll only see the outlines of your edges in the image. 

In the High Pass dialog box that appears on the screen, move the Radius slider to the left to reduce detail or to the right to increase the details of the edges. Make sure “Preview” is checked so you can see the effects of moving the slider. In general, keep the radius at 7.0 Pixels or less so your end result will look natural.

Click OK.

Next, go back to your Layers Panel. Change the Blending Mode of the top layer to “Overlay.” (By default, the Blending Mode will be set to Normal.)

Your image will now appear sharper.

For an even sharper image, you could apply Unsharp Mask, and then a High Pass Filter on top of that. 

How to fix a specific area of a blurry sports photo

Sometimes, you want to capture motion blur and keep the visual effect, but you also want your subject’s face, or some other portion of the photo to be crisp. There are multiple ways to do this, including using selections, using layer masks, and using Photoshop’s Sharpen Tool.

How to use a selection and layer mask

Go back to the image you just sharpened using a High Pass Filter. Now, you’re going to remove the sharpened effects from every part of the image except the cyclist’s face—and then add additional effects to that area to create even more crispness.

Using the Marquee Tool in Photoshop’s Toolbar, draw an ellipse or a rectangle around the area of the photograph you want to remain crisp.

Next, choose Select > Modify > Feather… from the dropdown menu at the top of the application window.

In the dialog box that appears, type in a value between 100 and 250. This will give you the smoothest feather of your selection.

Now, go back into your Layers panel and choose the layer that contains your High Pass Filter. Click on the Mask icon at the bottom of the Panel. This icon looks like a black rectangle with a lighter circle inside of it.

Once you click on that icon, you’ll see a mask appear in your layer. It will look all black, except for the area of your selection, which will appear white.

You’ve now made it so the High Pass Filter will only appear on the area where you originally created your selection, or in the case of this example, on this cyclist’s face.

How to use the Sharpen Tool

You can sharpen the cyclist’s face even more by using Photoshop’s Sharpen Tool.

Select the Sharpen Tool from the Toolbar to the left of the application window. The Sharpen Tool may be sitting behind the Blur Tool or the Smudge Tool.

In your Layers panel, select your original laye—the layer that does not contain the High Pass Filter. Then, with your Sharpen Tool selected, “paint” over the areas of your image that you want to be a bit crisper. In the below example, we went over the cyclist’s eyes and mouth with the tool.

Like all tools in Photoshop, you have the option to adjust the strength and size of the Sharpen Tool in the Options Bar.

How to remove a blurry background from a sports photo

Sometimes a photographer will want a clear subject and a blurry background in a sports photo. However, there are times where a crisp background makes more sense. In these instances, it works best to remove the background altogether and replace it with a new image.

For the following examples, let’s use this image of a young woman holding a basketball.

Use AI to remove a background in Photoshop

The easiest way to remove a background is to use the “Remove Background” tool, which is part of Photoshop’s new AI tools. However, while fast, this tool isn’t always the best option, as you’ll see in a minute.

To use the tool, make sure the Contextual Task Bar is visible. By default, it is—however, if you don’t see it, make sure Contextual Task Bar is checked under the Window dropdown menu.

With the Contextual Task Bar visible beneath your image, you’ll see the option to Remove Background. Click on that option.

The result will be…okay. But not perfect. To really remove the background from an image, you’ll need to add a human touch.

Remove background using Select and Mask

Another option to quickly remove the background of your image is to use the Select and Mask feature in Photoshop. To do this, go to Select > Select and Mask… from the dropdown menu at the top of the application window.

A new window will appear. In this window, choose Select Subject. You can refine the subject by using the “Refine Hair” button and the tools on the left-hand side of the window, including the Magic Wand Tool.

Once you have your subject selected to your satisfaction, scroll to the bottom of the Properties tab at the right-hand side of the window. Change “Output to” to “Layer Mask.”

Click OK.

Back in your regular image window, you can now refine the subject more. For instance, Select and Mask didn’t do a very nice job of selecting the model’s hair, and parts of her left hand are cut off. You can fix this manually using Photoshop’s Pen Tool and Background Eraser Tool.

Refine selection using the Pen Tool

You can use the Pen Tool to refine crisp edges of your subject. 

First make sure you have the mask portion of your layer selected. Then select the Pen Tool from the Toolbar at the left-hand side of the application window and draw along the edge of your subject. Create a selection from your path, then delete or add portions of your image back in to achieve the desired edge to your subject. 

Use the Background Eraser Tool

Next, you can use the Background Eraser Tool to refine the hair of our subject. You can get to the Background Eraser Tool by clicking and holding down the Eraser Tool in the Toolbar.

It’s best to work in stages around the edge of the subject’s hair, so choose one side of the head to start on. Then, set your background color to the color of the background behind that portion of hair. Use the Background Eraser Tool to refine the edge of the hair and continue to change the background color as needed as you work around the entire head.

Once you’ve sufficiently removed the background from your subject, you can insert a new, crisp background into your image.

How to avoid taking blurry sports photos

While Photoshop offers many options to reduce motion blur, the best way to get a crisp photo is adjusting your camera and equipment settings for the scene you’re shooting. Take plenty of test shots before the event to get your setup close to perfect, based on subject speed and lighting conditions. Shooting in RAW instead of JPEG gives you more flexibility to rescue blurry or underexposed photos later. Even if you don’t have the time to spend on fixing photos, you can outsource photo editing to Path using your captured RAW images. 

Below are some simple but effective shooting tips to make sure your next sports photos are perfectly in focus.

Fast shutter speed

When you’re trying to capture a moving subject, you will need to use a fast shutter speed if you want the subject to appear clear, or “frozen.” How fast a shutter speed you need (and can use) depends on how fast the subject is moving, how much light you have to work with, and how wide or narrow the aperture of your lens is.

For subjects that are moving at high speed, such as running athletes, cyclists, or racing cars, you will need a shutter speed at least 1/1000 sec, and probably closer to 1/4000 sec. Different cameras offer different shutter speed options, and some new mirrorless options offer shutter speeds up to 1/64,000 sec.

If you want to create a blurry background with your subject still sharp, use the panning method. Reduce the shutter speed to create a blur and move the camera in the same direction as your subject when they move past you. It takes plenty of experimentation to get your settings and hand movement right, so don’t worry if you don’t get it on the first try.

Adjust light 

When you reduce your shutter speed (meaning you make it faster, such as going from 1/250 sec to 1/1000 sec), you reduce the amount of light that hits the sensor through the shutter. Therefore, in order to have a bright image, you need to compensate for the high shutter speed by raising the ISO, widening the aperture, or both. 

Taking photos with plenty of light is important to ensure that the photo comes out at the correct exposure, at the zoom level you need, without the increased film grain that can occur from high ISO values in low-light. Taking photos outdoors during the day will provide a lot of light, as will using a flash. Before you use a flash at an indoor sporting event, however, check the event’s rules for flash photography. Many sporting events don’t allow flash photography from professional photographers, unless they’re the official contracted photographer.

Reduce camera shake

Camera shake happens because even when you try to stand perfectly still, your hands naturally make tiny movements that can blur images. Using your camera’s neck strap pulled tight against your neck can add a bit of extra stability when shooting handheld. 

When you zoom in to your subject, you increase your focal length, and you need to increase your shutter speed to compensate, or else you risk your image blurring from shaking. For a still subject, your shutter speed needs to be at least the inverse of your focal length, so if you zoom in to 400mm, you will need to set your shutter speed to at least 1/400 sec to avoid camera shake. And then you will need to increase your shutter speed from there, depending on how fast your subject is moving and the available lighting conditions.

Most sports action shots are taken with hand-held cameras or with monopods. You’ll often see sports photographers with large lenses use monopods to support the weight of their kit, which still allows them to quickly move the camera around.

Many modern cameras and some lenses also have powerful shake reduction capabilities. Look for terms like ‘In-Body Image Stabilization’ (IBIS) in camera bodies or ‘Optical Stabilization’ (OS/IS/VR) in lenses. This technology can help you shoot at slower shutter speeds while still getting sharp images.

Let us fix your sports photos

While not every blurry photo can be saved, with the right tools and techniques, you can rescue many of them—and capture crisp, clear shots moving forward. 

Shooting, organizing, and editing sports photos takes a lot of time and work. Wouldn’t it be great if you could outsource the most tedious, repetitive aspects? With Path, you can! Send us all your background removal, retouching, and image masking needs—so you can get back to the creative work that really matters. 

Ready to send your photo edits our way? Get started now—and get your edits back in as little as 6 hours.

Learn more

How to fix blurry sports photos FAQs

How do you make sports pictures not blurry?

To make sports photography less blurry, use a fast shutter speed—ideally 1/1000s or faster—to freeze motion. Set your camera to continuous autofocus (AI-Servo or AF-C mode) and track your subject. Good lighting, a higher ISO if needed, and steady panning techniques also help capture sharper images.

Why are my pictures blurry in sports mode?

Sports mode usually tries to select faster shutter speeds, but it can still struggle in low light or if the autofocus isn’t keeping up with the action. Your pictures might also be blurry if the camera is focusing on the wrong spot, or if there’s not enough contrast for the autofocus to lock onto the subject properly.

How do I get my sports pictures sharp?

Use a fast shutter speed, continuous autofocus, and a wide aperture (like f/2.8 or f/4) to let in more light. Track the subject carefully, and if possible, pre-focus on an area where you expect the action to happen. Shooting in burst mode can also increase your chances of getting a tack-sharp frame.

How do you take clear sports pictures?

Clear sports images start with the right camera settings: fast shutter speed, continuous autofocus, and an appropriate ISO. Also, practice good technique—like following your subject smoothly with the camera and anticipating the action. Using higher-quality lenses with image stabilization can make a big difference too.

The post How to Fix Blurry Sports Photos: Before, During, and After the Shot appeared first on Path Edits.

Below, look at the definition of product photography, as well as best practices and examples to inspire your own.

What is product photography?

Product photography is the art of capturing images of goods for sale. These images are used in ecommerce stores, ads, packaging, and catalogs to highlight product features and inspire confidence in buyers.

Also known as commercial product photography, it includes everything from simple white background shots to stylized lifestyle images. The goal is to help potential buyers understand, desire, and trust your product—visually.

While traditional product photography uses cameras, some brands also use 3D renderings that mimic real photos. These can be effective, though purists argue that only real-camera images count as true product photography.

Comprehensive Cranium Care, a brand of “hair” products for bald people, outsources its 3D renders.

Types of product photography

Product photography is a type of object photography and a type of advertising photography, but you can get even more granular:

White background

White background photos are the ones you see on ecommerce marketplaces like Amazon, AliExpress, and eBay. They may have individual product photos or white background shots that feature multiple images. This is arguably the most common product photo type you’ll see.

360-degree

360-degree photography captures a product from every angle, letting shoppers rotate and view it interactively—almost like holding it in their hands. These image sets are often stitched together with special software to create a seamless, scrollable experience on ecommerce sites.

This is what professional photographer Eric of CiReC 360° specializes in. He relies heavily on Path for outsourced photo edits because each “image” is actually a series of several images, and the edits must be perfect across all shots. 

Lifestyle shots

Lifestyle shots are photos that feature people using the product in a real-world setting. These tell a story and help shoppers imagine themselves with your product.

Contextual

Contextual photos are similar to lifestyle photography, but they may not feature people. These show the product in its natural environment (e.g., barstools in a kitchen, a yoga mat in a studio).

Scale shots

Scale shots are product photos that give a frame of reference so people can envision how big the products are. While product specs and dimensions are descriptive, sometimes shoppers need an image to see how big or small it is in comparison to common objects.

Detail

Detailed product shots are close-ups that highlight materials, textures, or small design elements. They’re crucial for luxury, beauty, apparel, or any product where touch and feel are important.

Group

Group product shots feature multiple items. Typically, these products are related in some way. You might bundle them together as a promotion, or feature the same item in different products. 

Flat lay

Flat lay photos are taken from a bird’s eye view. The bird’s-eye view photos show products arranged on a flat surface. These are perfect for social media and allow for creative storytelling through layout.

Packaging

Packaging product photos are the images that go on the box, bag, label, or whatever packaging holds your merchandise. These photos are important because they appeal to in-person shoppers. It’s especially important to consider this if the packaging hides the product, which you commonly see with food and beauty items. 

User-generated

User-generated content (UGC) includes product photos taken by anyone other than your brand or employees. These photos are typically shared on social media, so you can repost or feature the content on your own website as a form of social proof. UGC product photography isn’t ideal as your main photo, but it’s a great complement to your product pages.

Skincare brand Topicals has a carousel of UGC photos at the bottom of its website. It shows authenticity and social proof of its products.

How do you take product photos?

While the art of product photography requires much more than a single article (there are courses listed below!), the high level process is as follows:

1. Plan the shoot

Define your shot list, goals, locations, and props. Know what you’re capturing and why.

2. Set up your space

Use natural light when possible or invest in lighting kits and reflectors. Use a white backdrop for standard product shots.

3. Stabilize your camera

Use a tripod for sharp, consistent angles—especially for ecommerce listings.

4. Shoot multiple angles

Show your product from the front, back, side, top, and bottom. Include close-ups and contextual shots where applicable.

5. Edit your photos

Adjust lighting, color balance, and crop. Remove backgrounds or retouch imperfections. If you’re not a pro editor, outsource this step.

What equipment do you need for product photography?

For product photography, all you really need is a smartphone camera. But for high-quality shots that convert shoppers, you’ll want a dSLR or mirrorless camera and 50 mm lens as the bare minimum. 

Here’s a general overview: 

Beginner (DIY at home):

• Smartphone with high-res camera
• Natural lighting near a window
• White poster board or sweep background
• Free editing tools (Snapseed, Lightroom Mobile)

Intermediate:

• DSLR or mirrorless camera (50mm lens recommended)
• Tripod and remote shutter
• Lightbox or softbox lighting kit
• Reflectors and diffusers

Pro-level / studio setup:

• Macro or tilt-shift lenses
• Studio lighting with modifiers
• Professional backdrops or sweep tables
• Grip gear (c-stands, clamps)
• Pro editing software (Photoshop, Capture One)

Tips and best practices for better ecommerce photos

While your product photos should reflect your unique brand and appeal to your specific target audience, there are a few universal truths and best practices:

Get the gear

While smartphone photos may work for social posts or email, you want high-quality photos for main product pages. Invest in a high-quality camera and lens or hire a professional who has their own equipment to shoot your photos for you.

Choose your background wisely

Some ecommerce marketplaces require plain white backgrounds, and if you’re shooting for other channels you have more leeway. Whatever the background, it should reflect the aesthetic you’re after while keeping the focus on the product.

Think about the context

Consider the context for your products and for your shoppers. It’s important to show the product in use, using models and contextual backgrounds and props. But it’s also important to consider the context in which your shoppers are viewing the photos. If they’re on mobile (they likely are), offer zoomed-in shots and closeups of important product features.

Maximize your investment

Shoot with repurposing in mind. Professional product photos are a significant investment, and you want to make the most of it. Think about using your product photos on more than just ecommerce pages, but also in digital marketing and ad campaigns, on social media, in emails, and for labeling or packaging.

Leverage symmetry for a premium feel

Symmetry isn’t just pleasing to the eye—it can instantly elevate the perceived value of your product. For items with naturally balanced design elements (like cosmetics, shoes, tech, or jewelry), a symmetrical composition reinforces order, precision, and quality. Center the product, align key features, and shoot head-on for maximum effect. When used intentionally, symmetry creates a polished, editorial-style aesthetic that feels high-end and trustworthy.

Remember the details

It’s always important to edit your photos afterwards, no matter how great the original shot is. You may have to fix imperfections that have the potential to distract potential buyers and negatively impact conversions.

Outsource the tedious bits

Lots of photo edits, like background removal and color changes, are so detail-oriented and time-consuming. It can take an entire day just to edit a small batch of photos. If you find your time is bogged down with post-processing, consider outsourcing the edits. Be wary of any providers that use automation and AI, as they run the risk of imperfections the human eye won’t miss.

Enjoy it

At the end of the day, it’s important to have fun. Even though you have constraints on what you can do with the images, you can still get creative with it. Use outsourcing and other ways to take some of the stress out of your day to day so you can find your passion and get back to the work you love. 

Enlist your dedicated virtual photo-editing team of designers who complete every edit by hand

3 product photography examples

Looking for some inspiration from real-world brands with compelling product photos that can inspire your own visuals? Here are three examples:

1. Grounded Plants

The Grounded Plants brand has such a distinct look and feel, and the product photos are a continuation of that. The backgrounds are plain so not distracting but interesting enough to fit with its overall aesthetic. Plus, variety breaks up the monotony of a single hue.

2. Otherland

Candle brand Otherland has a creative touch to its product photo backgrounds. It stages shots of its candles with fun props and backgrounds to evoke different moods for each candle.

3. SOKO

SOKO sells jewelry that was handcrafted with sustainable materials in Nairobi, Kenya, so the magic is in the details. And the details aren’t lost when it comes to its product photos. The perfect mix of white background, detailed, and lifestyle shots, SOKO’s photos are as beautiful as the designs themselves.

Product photography courses

There are tons of product photography courses out there—ranging from beginners to advanced, and many specializing in specific niches.

Here are some product photography courses worth checking out:

• Product Photography for Ecommerce, Shopify Academy (free): Learn how to take product photos to sell online, including white background shots, home studio setup, and step-by-step process to outsourcing. 
• Product Photography at Home, Craftsy ($29.99): Professional photographer and small-business owner Jessica Marquez leads the course. You’ll learn how to create tabletop setups for product shoots, including lighting, backgrounds, working with models, and post-production.
• Shoot Products Like a Pro, Phil Stills (£197): 13 short modules take you through everything from lighting and studio setup to white backgrounds and cut-outs. You can try the first two modules for free.
• Mobile Product Photography Class, Weebly (free): This product photography course shows you how to capture shots with your smartphone. The course is from 2017, so while some of the tactics may be outdated, a lot of the principles still apply.
• Still Life Photography, UCLA Extension (?): Learn lighting and camera techniques, food and product photography, and basic Photoshop edits. This course is only available at certain times, so check back for enrollment information and updates.
• Rachel Kimberley, virtual: This professional photographer has various photography courses on her website, including courses for flat lays, makers, lifestyle, and product styling. 

13 product photography statistics

Below are some recent product photography statistics, studies, and surveys to keep your finger on the pulse:

1. The ecommerce photography market is worth $1 billion

Globally, the ecommerce product photography market is estimated to be worth $1 billion in 2024. It’s predicted to grow to $2 billion by 2033, with an annual growth rate of about 8%.

2. People process images in just 13 milliseconds

One MIT University study found that the human brain can process images after viewing them for just 13 milliseconds. That means they can process a product image just as quickly. Your product photos play a huge role in the first impression, so it’s important they’re high-quality.

3. People can recall 2,000+ images with 90% accuracy

One 2013 study showed people 2,560 photographs for a period of just 1 second. After viewing all the images, they tested the participants’ memory recognition. The participants were able to recall more than 2,000 images with at least 90% accuracy, even after a period of three days.

4. On a scale of 1 to 10 for difficulty, marketers rate producing visual content a 7

In one survey from Venngage, marketers were given the option to rank the difficulty of consistently producing visual brand content, with 1 being the least difficult and 10 being the most difficult. On average, marketers ranked this task a 7. 

5. Nearly half of marketers put 20–50% of their budget into visual content creation

In that same Venngage survey, marketers were asked about their marketing budgets. Nearly half (45.7%) said they put anywhere between 20% and 50% of their budget towards creating visual content. This is likely to increase—there was a 9.5% increase in marketers planning to put at least half of their budget towards visual content production by the end of 2024.

6. The photo printing market is worth more than $15 billion

Globally, the photo printing and merchandise market is worth more than $15 billion. It’s forecasted to grow at a CAGR of more than 5%. By 2027, it’s estimated to be worth more than $20 billion.

7. Photo prints and frames are the most popular types of photo products.

The following list shows the most-ordered printed photo products in 2023, from most to least:

• Prints
• Frames for wall decor
• Frames for table/desk
• Mugs
• Photo Cards
• Calendar
• Clock
• Albums
• Puzzle
• Notebooks
• Canvas, banners, and signs

8. 9 camera companies dominate the global market

The Global Digital Cameras Market Recent Trends, In-depth Analysis, Size and Forecast To 2027 notes nine top camera companies in the world:

• Canon
• Nikon
• Sony
• Pentax
• Olympus
• Fujifilm
• Casio
• Panasonic
• Samsung

9. 53% of businesses want to try AI image generators

AI product photography and editing is a trending topic. While the technology is far from perfect, more than half of businesses would like to experiment with using AI image generators, according to a survey from Semrush.

10. Ice Cream Castles shortened their photo-editing workflow from 7 days to 1 day

Children’s clothing brand Ice Cream Castles used to take an entire week to edit product photos before they were ready to use them. This took too much time they could’ve spent growing and improving the business—doing the things they love. They started outsourcing their edits and shortened photo edit turnaround time from 7 days to just 1 day. 

11. Formkraft took 5 days to shoot photos for their new website

Photography Prodoto shot product images for Formkraft’s new website that sells a range of merchandise and consumables. The shoot took five days and shot initial concepts for 18 Master Category images and four additional website banner images. It takes time to get high-quality shots!

12. Medalia paintings convert at 17% when they feature artist photos

A/B testing tool VWO’s customer Medalia sells Cuban and Haitian art online. They ran an experiment to see if featuring artist photos as well as product photos would boost conversions. It did. Products that featured artists converted 17.2% of the time compared to 8.8% without.

13. More than half of photographers start out as hobbyists

According to one survey, slightly more than 50% of photographers get their start with photography as a hobby. 

Now it’s time to edit your product photography

You don’t have to do it all yourself. Outsourcing your edits can help you launch faster, stay consistent, and focus on the big picture.

Path gives you a team of expert retouchers who complete every photo edit by hand—no AI, no cut corners. Just pixel-perfect images that convert.

Wish you could just hand this over to a pro? Surprise, you can.

LEARN MORE

Product photography FAQs

What is needed for product photography?

• Camera
• Lenses
• Lighting
• Tripod
• Background
• Reflectors and diffusers
• Editing software
• Props

What is the meaning of product photography?

Product photography is a subcategory of commercial photography that focuses on capturing high-quality images of products for marketing and promotional purposes. The images are used in advertisements, websites, catalogs, and other marketing materials to showcase the product in the best possible light.

What is the idea of product photography?

The idea of product photography is to give potential buyers a full impression of a product. In ecommerce, it essentially replaces the in-person product experience a shopper would have in-store.

What is the role of product photography?

The role of product photography is to help shoppers better understand the products they intend to purchase. It should showcase the product, build trust, enhance the brand image, boost sales, and ultimately reduce returns.

What is object photography?

Object photography is when you take a photo of an inanimate item. As such, product photography is technically a form of object photography—unless the product is living, like a succulent. In object photography, items are typically non-moving, or still.

The post What Is Product Photography? Types & Meaning (Updated 2025) appeared first on Path Edits.

Luckily, resizing images without losing quality is easy once you know how. This guide walks you through how to resize an image in Photoshop without losing quality and all the other best methods—starting with what to consider before you begin.

Preparing for image resizing

Before you resize an image, consider the following: 

• Aspect ratio: Make sure the image keeps its proportions so it doesn’t look stretched. Common ratios include 1:1 (square) for profile pics, 16:9 for banners, and 3:2 for product shots.
• Required dimensions: Every platform has its own size recommendations—Instagram Stories need 1080x1920px, while blog images usually fall between 1200px and 1600px wide.
• Resolution: Web images should be 72 DPI for fast loading, while print needs at least 300 DPI for high-quality results.
• Use case: Think about where the photo will be used. This helps avoid distortion and keeps your visuals looking sharp. Websites and online stores need smaller file sizes for speed, while social media platforms have specific size guidelines to keep images looking their best.

It’s also a good idea to make sure you start with a high-quality image. No amount of editing or resizing can make a poor-quality photo look great. 

How to reduce image size in Photoshop: shortcut

If you want a quick and easy way to resize images in Photoshop, follow these steps:

If you’re already using Photoshop, open your image by going to File > Open from the menu at the top of the application window. If you have just opened Photoshop, you can still open the image directly from the opening screen. You can also use the shortcut CTRL + O (COMMAND + O on a Mac) to open an image at any time.

Navigate through your documents until you find your image, and open it. Then, go to Image > Image Size in the top menu. You can quickly access the Image Size window by typing CTRL + ALT + I (COMMAND + ALT + I on a Mac).

In the Image Size dialog box, enter the new dimensions you want to resize your image to. Make sure the chain link icon (to keep proportions) is enabled.

If you are sizing an image for your ecommerce website, you will want the dimensions to be as small as possible without losing quality. A good rule of thumb? Keep images around 1000px wide (2000px wide if they are to fill the screen from side to side). You can keep an eye on the final file size with the “Image Size:” text at the top of the dialog box. In general, try to keep ecommerce images under 200K to ensure fast load times.

Next to Resampling, choose a method that works best for the type of image you are working with:

• Bicubic Sharper (reduction) is best for reducing the size while still showing a lot of detail
• Bicubic (smooth gradients) will produce the best images for showcasing flawless skin by smoothing edges
• Nearest Neighbor produces very harsh edges and emphasizes artifacts. Only use this if you want a grainy, pixelated look.

All other resampling options are for enlarging images, not reducing them. If you’re not sure which resampling to choose, stick with “Automatic.”

Click OK, then save your resized image (File > Export > Export As…).

For more control over file size and compression, Photoshop’s Export As… tool is a great option—covered in the next section.

How to reduce image size in Photoshop: Export As…

The Export tool in Photoshop is one of the best ways to shrink image file sizes without sacrificing too much quality. Whether you’re optimizing a product image, a thumbnail, or a homepage banner, it can balance image clarity with fast loading speeds.

Using the Export function in Photoshop is often comparable to the compression you’ll get from other tools, without the extra steps (or extra cost) of needing to access additional software.

Before using the Export function, set your ideal image aspect ratio in the top, left hand corner after selecting the Crop tool.

Once your image is cropped (if needed), resize and compress it using the Export function.

Go to: File > Export > Export As…. You can also use the Export As… keyboard shortcut CTRL + SHIFT + ALT + W (ALT + SHIFT + COMMAND + W on a Mac)

This opens the Export As… window, where you can fine-tune file size and quality.

Photoshop image resizing settings

Here are some of the image resize file size and other settings you can choose from:

• Preview section: See what your image will look like after export. Clicking on 2-Up allows you to see different options side-by-side 
• File format: On the right-hand side of the screen, you can choose what file type your exported image will be. JPEG is best for compression while keeping quality. PNG is great for transparency but results in larger files. If you have a simple vector-style graphic with no transparency, PNG-8 will give you a great-looking file at a fraction of the size of a PNG-24 (see below). If your graphic is animated, save as an animated GIF.
• Quality (for JPEG): When the JPEG file format is selected, you can use the slider to move between low quality and high quality. A compression level around 5 or 6 is usually adequate. 
• Quality (for PNG): When PNG is selected, you have the choice to choose “Transparency” and “Smaller File (8-bit)” If you want a high quality, transparent image (known as a PNG-24), check Transparency and leave Smaller File unchecked. However, if you need to compress an image heavily and transparency isn’t that important, choose Smaller File. This will allow you to export your file as a lower-quality, smaller-sized PNG-8.
• Image size: The dimensions of your image. If you know the exact dimensions you need, you can enter them here. Or, if you want to reduce the size by a percentage, you can use the Percent scaler as well. 
• Resample: This is how Photoshop “rebuilds” parts of the image’s data that are altered during compression. Any time you enlarge or reduce an image’s size, you’re going to affect the original proportion that the image had in relation to pixels per inch and dimensions. Bicubic creates smoother gradients, but does not allow for the most compression. Explore other options such as Nearest Neighbor (most basic and worst preservation of detail), Bilinear (usually better for upsampling), Bicubic Smoother (designed for upsampling) or Bicubic Sharper (better for downsampling/preserves detail).
• File size: On the lefthand side of the Export As… window, you can see the file size of the optimized image.

There’s no one-size-fits-all option here. When reducing an image in Photoshop, each image generally takes an individualized amount of tweaking to find the best image quality with the best compression.

Image resizing tools

Web tools to edit images and reduce file size

• Bulk Web Resizer: This site allows you to upload a batch of images and then resize according to your desired dimensions. You can also adjust the image quality to your needs (choose 100 if you want to preserve the original quality), as well as sharpen images.
• Canva: Canva’s free photo editor allows you to crop and resize images on its site. Additional free editing tools include flipping and rotating images, adjusting the color, and adding filters.
• ImageOptim: ImageOptim can be used in your web browser or via a Mac application. To shrink files, ImageOptim gets rid of EXIF meta­data, such as GPS position and the camera’s serial number — however, you can choose to keep specified metadata intact (which is essential to optimizing your product photos for SEO). There’s also a Lossy minification option, which ImageOptim says will result in the smallest file size possible, while preserving image quality. ImageOptim has pricing plans, starting at $9/month for 1,000 image optimizations.
• Kraken: Kraken has a web application and a developer API that can handle bulk image optimization and resizing. The simple web interface is free, and you can drag and drop photos or upload by entering the image URL. There are also different pricing options depending on how many images you work with and how frequently you need to reduce their size. Pricing is based on the total number of GB.
• Pixlr: Resize and also edit photos as needed. The image-editing site also has a free vector-editing tool, as well as free fonts and graphics you can use.
• pngquant: This tool will compress .png files to reduce the file size. 
• TinyJPG/TinyPNG: This site allows you to reduce the file size of your images. There are no editing features; instead, TinyJPG/TinyPNG focuses on compressing files to ultimately reduce the file size, stripping unnecessary data from your image.

AI resizing and compression tools

• Let’s Enhance: great for resizing photos for print and digital use.
• Squoosh: web-based, Google-backed compressor with advanced controls.
• Upscale.media: AI-powered upscaler for improving resolution.

Plugins that reduce image size within your CMS

There are tons of plugins on the market that make the image resizing process easier and more automated, all from within your CMS. Here are just a few:

WordPress

• EWWW Image Optimizer
• Imagify
• Optimole
• ShortPixel
• WP Smush PRO

Shopify

• Avada SEO & Image Optimizer
• Crush.pics – Image Compression and Optimization
• LoyaltyHarbour Image Optimizer
• SpurIT SEO Image Optimizer
• Tiny SEO Speed Image Optimizer

Tips for resizing ecommerce photos

For ecommerce product photography, maintaining high quality while optimizing file size is key. Here are some best practices:

• Recommended dimensions: Most platforms work well with 1000×1000 px for product images. If zoom functionality is needed, go for 2000×2000 px or higher.
• Aspect ratio: Stick to 1:1 (square) for product photos and 16:9 or 4:3 for banners and hero images.
• Compression: Keep file sizes under 200 KB for fast loading. JPEGs with a “High” setting in Save for Web are a good choice.
• Background: Use a clean white or transparent background to keep the focus on the product.
• Resampling: Use Bicubic Sharper for downsizing to preserve details.

Tips for resizing headshots

Headshots should look sharp and professional across platforms without being too large. Here are some tips to keep in mind: 

• Recommended dimensions: For LinkedIn, company websites, or professional use, 400×400 px works well. For print or high-res needs, go for 1200×1200 px or more.
• Aspect ratio: Stick with 1:1 (square) for profile pictures or 4:5 / 2:3 for portraits.
• File type: Use JPEG for web (compressed but sharp) and PNG for transparent backgrounds.
• Compression: Aim for a file size under 100 KB for web use to prevent slow loading.
• Resampling: Use Bicubic Sharper when reducing size to keep facial features crisp.

Outsource your image resizing needs

Resizing images properly takes time, especially if you’re working with a large volume of product photos, headshots, or marketing assets. Instead of spending hours tweaking dimensions and compression settings, consider outsourcing to a professional image-editing service.

At Path, we specialize in high-quality image resizing, background removal, drop shadow, and more—all done by expert editors with precision and speed. Whether you need bulk resizing for an ecommerce store or perfectly optimized headshots, you’re in good hands with Path.

Need bulk image resizing done right? Try Path free—fast, flawless, and optimized for web.

Learn more

Image resizing and compression FAQs

Does resizing affect SEO?

Yes, large images slow websites, hurting rankings.

What’s the ideal file size for web images?

The ideal file size for web images is under 100KB for optimal performance.

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