In the following guide to photo editing, you’ll learn: 

• What photo editing means (and why it matters)
• Different types of photo editing, from simple to complex
• Real-world examples of edits for portrait, sports, and product photography

And if you’re ready to level up your own photo edits, check out our free tutorials and professional editing services.

What is photo editing?

Photo editing is the act of image enhancement and manipulation. This process is usually done with a digital photo editing software. Photo editing can involve basic tweaks like when you crop and resize images or adjust saturation. It also includes advanced techniques like swapping faces or photo retouching to get rid of distracting elements or unwanted objects.

Some image editing techniques are done manually, while others are conducted through automated photo editing tools and software. Most edits to digital photography involve some one or a few photo editing programs. Some edits are even done offline on actual photographs, posters, or other printed collateral without any image editing software.

Other terms for photo editing include:

• Image editing
• Post-processing
• Image/photo manipulation
• Photoshopping
• Image/photo enhancement

The importance of photo editing

Editing helps you fine tune and get the best image possible, as close to what you imagined when you took the photo (or better perhaps). Niche photographers can hone and emphasize their personal style. And for businesses, editing helps cement branding and optimize for business goals.

Photo editing is particularly important for ecommerce companies. Image quality directly affects people’s opinion of the product and sales numbers. If you have ugly photos, it’s going to be tough to convince a shopper to purchase your product. 

Types of photo editing

There are many ways to edit a photo—some simple and others more complicated.

Many people can figure out simple photo editing techniques on their own—though this does require time and patience. More complex adjustments may require using dedicated programs with specific photo editing features or hiring a trained professional editor.

Simple photo editing techniques include:

• Straighten: adjust the horizon of the photo

• Crop: image cropping involves trimming out a portion (usually peripheral) of the image to help draw attention to the subject or otherwise improve the composition

• Resize: adjust the dimensions of the image

• Sharpen: enhance the definition of the edges in an image (won’t make a blurry image in-focus)
• Noise reduction: smoothing the picture out, typically accomplished by reducing the pixel size
• White balance: the color of the light in the image

• Contrast: higher contrast makes an image more punchy, while lower contrast makes it flatter in color

• Exposure: the brightness of the photo

• Lens correction: lessens the effect(s) of the camera lens
• Color adjustments: change the color of an item or element in the photo
• Background removal: delete the background from the image, isolating the subject (this is often used for white background product photography)

More complex techniques include:

• Clipping paths: vector path that differentiates the part of the image that’s visible and the part that’s transparent (extracts a subject or element from an image)
• Portrait corrections: complexion touch-ups and enhancements
• Drop and reflection shadow: create and adjust shadows
• Special effects: this can mean an array of things, from animation to adding weather conditions like fog or snow
• Adjusting text and visuals: add overlays or manipulate what’s already there
• Photo stitching: when you seamlessly put two images together to make it look as though they were shot that way
• Photo masking and Layers: the process of hiding and revealing specified portions of an image
• Mirror effect: when you create a perfectly symmetrical photo, often used for apparel product shots

Pixel editing and parametric image editing

Two methods of digital photo editing are pixel editing and parametric image editing. Let’s look at their definitions:

What is pixel editing?

Pixel editing, or pixel-level editing, is when you alter an image at the pixel level. Because you’re altering the pixels themselves, this also permanently changes the image file. That’s why pixel editing is considered a destructive form of photo editing because it’s not as easy to undo the changes and restore the original file.

Pixel editing allows you to make extremely detailed edits and accomplish certain functions that parametric image editing can’t (like CMYK color modes, for example).

What is parametric image editing?

Parametric image editing (PIE) doesn’t change the pixels of the image. Instead, these edits are recorded as a set of steps to follow to accomplish the final look. Thus, it’s a non-destructive mode of photo editing. However, PIE doesn’t always allow for all types of edits.

Many in the industry recommend starting with PIE, and then using pixel editing to refine the final details.

Examples of photo editing

There are so many ways to edit photos, and everyone has a unique approach. You might see examples of photo editing on social media or YouTube.

Here are some examples of photo edits the team at Path have done for businesses from all around the world: 

Background removal

Photo retouching

Ghost mannequin

Editing different types of photos

Product and ecommerce photography

Product images will almost always require or benefit from post-processing. Aim for consistency, especially if you’re working on multiple products for the same company or are providing several types of photos of the same product.

Visuals help market brands and sell products, but you should also think about where the image will be used. Is it for an advertisement, ecommerce page, social media, or a print catalog? A white background shot will call for much different edits than an image for a Facebook ad. Likely, you’ll be able to get more creative with advertising imagery.

Here are some of the most common types of edits for product photography:

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• Brightness and exposure: If you didn’t nail the lighting, you can make substantial adjustments post-shoot.
• Background removal: This is a common edit for product photos, especially if you’re listing the item on Amazon, which has a white background requirement. Regardless, white background maintains consistency.
• Color correction: It’s important that product photos portray the item as accurately as possible so it’s a smart idea to color correct all of your product images. As many as 64% of returns happen because the product didn’t match customer expectations based on product images and descriptions.
• Color change: For products that come in several colors, it’s important to showcase the variety. Instead of photographing the product in every color, photo editors can make the changes post shoot.

Sports photography

Sports images are often captured in fast-paced, unpredictable environments—making photo editing essential for polishing the final result. Whether you’re working with action shots from the field or editorial images of athletes, editing helps enhance sharpness, fix lighting, and direct attention to the key moment.

Common edits for sports photography include:

• Cropping: Reframe the shot to highlight peak action or key players. A tighter crop can add intensity and drama.
• Sharpening: Motion blur is common in sports. Sharpening can help make images feel more crisp and in focus.
• Color correction: Natural lighting varies across stadiums and gyms. Post-shoot edits bring consistency and accuracy.
• Background cleanup: Remove distractions from the crowd or surroundings that pull attention away from the subject.
• Spot retouching: Clean up sweat, mud, or jersey wrinkles to create stronger, cleaner visuals for media or brand use.

If you’re editing for a team, school, or sponsor, keep branding consistency in mind—many sports photographers rely on editing templates to maintain uniformity across hundreds or thousands of images.

Headshot and portrait photography

Headshots and portraits are often the first impression someone gets of a person—whether it’s for a professional bio, dating profile, modeling portfolio, or graduation announcement. Editing can enhance natural features while preserving authenticity.

Here are common edits for portraits and headshots:

• Skin retouching: Reduce blemishes, smooth skin, and even out tone without losing texture.
• Whitening teeth and eyes: Brighten smiles and make eyes pop subtly and naturally.
• Color correction: Adjust tones to match a flattering, realistic look or a specific brand aesthetic.
• Flyaway removal: Clean up stray hairs or lint that distract from the subject.
• Background editing: Simplify or replace backgrounds to match the intended context—e.g., corporate headshot vs. lifestyle portrait.

The key with headshot and portrait editing is to enhance, not transform. The goal is to present someone in their best light while keeping the photo true to who they are.

Learn how to edit your photos

If you’re ready to learn how to edit your own photos, check out this handy collection of Photoshop tutorials. Here are a few to get started with:

• Fundamental Photo-Editing Checklist: 11 Steps to Perfect Product Photos
• A Beginner’s Guide to Photoshop Tools
• How to Create a Realistic Drop Shadow
• How to Blur the Background in Photoshop: A Tutorial for Your Product Photos
• 30+ Best Photo Editing Apps for Product Photographers on the Go
• Photoshop Tutorial: A Beginner’s Guide to Using Layers
• How to Create a Transparent Background in Photoshop
• How to Change the Background Color of a Picture

Photo editing history

What is a professional photo editor?

A person who edits images can either be self-employed, contracted by an outsourced company or agency, or someone who works in-house. There are many possible job titles for a photo editor, including digital photo editor, graphic designer or art director, among others.

Typically, photo editors specialize in specific industries, much like photographers. For example, real estate, editorial, and product photography all come with their own set of trends and intricacies. Editors that focus on ecommerce images know how to make products pop.

Our virtual photo editing studio is made of more than 300 trained professional photo editors who specialize in the following: 

• Ecommerce
• Product
• Sports
• Headshot
• Portrait photography

Tackle your photo editing projects with Path

Learning new photo editing techniques can be an enjoyable way to break up your day and add to your industry knowledge, but editing photos can be time-consuming, especially if photography is your specialty. If you need fast, affordable, high-quality photo-editing services, the professionals at Path are here to help.

What is photo editing? FAQs

Can I edit a photo for free?

Yes, you can edit a photo for free. You can use free photo editing tools and do it yourself. You can also use free AI photo editing tools, but these edits require careful quality checks. Or, send your first two photos to Path to get them edited for free.

How can I edit a picture image?

• Open your photo editing tool of choice
• Upload or open the photo you want to edit
• Make your desired edits
• Save your work

What is the best app to use for photo editing?

• Adobe Photoshop
• Adobe Lightroom
• GIMP
• Pixlr
• Snapseed
• VSCO

How do I edit my photos like a pro?

Edit photos like a pro by learning basic and advanced Photoshop techniques, outsourcing the tedious edits, and optimizing for the right use and context.

What is the meaning of photo editing?

The meaning of photo editing is the process of manipulating and enhancing a photo. Photo editing can involve basic tweaks like cropping, resizing, and applying artistic filters. It also includes advanced manipulations like retouching and removing unwanted elements and distractions.

What are the 5 basics of photo editing?

• Cropping
• Resizing
• Applying simple clipping paths
• Changing colors
• Adjusting exposure

What is the purpose of a photo editor?

A photo editor can save you time and stress because they have the skills necessary to accomplish tedious, time-consuming, or complicated editing tasks for you.

Let us look after your image edits, so you can get back to the fun stuff. Try Path free.

Learn more

The post What Is Photo Editing?: A Definition appeared first on Path Edits.

At Path, we offer several ways for you to try out our services and save money while enhancing your images, because we believe quality editing should be accessible to everyone. From free trials to bonus credits, we’ve got options tailored to your needs. 

Let’s explore how you can make the most of your editing workflow without compromising on quality.

1. Use the Path free trial

New Path customers can try our services for free. Everyone who creates a new Path account (it’s free to do this, by the way) automatically gets two images edited for free. This is because we believe in the quality of our services and are fully prepared to prove it to you before you invest. 

You can take advantage of the Path free trial here. 

2. Purchase Path credits

Path credits are our own version of currency which you can use towards any future order. You can buy Path credits in quantities of 25, 50, 100, 250, 500, and 1,000. If you buy 25 credits, you only get 25 credits. But if you buy larger bundles, you’ll receive some bonus credits for free. If you buy 50 Path credits, for example, you’ll get 4 free credits. If you purchase 1,000 credits, you’ll get 200 free credits. 

So if you know you’ll be needing lots of photo edits, purchasing a bundle of Path credits is a great way to not only save money but also speed up the checkout process each time you place an order. 

3. Sign up for the Path newsletter

New Path newsletter subscribers also get rewarded with free Path credits. We give these credits to you as a thanks for signing up to our email list, and a way for you to try our services without a financial commitment. You don’t even need to give us your credit card information! 

You can sign up for the Path newsletter here. 

4. Refer your friends

Love using our services? Share it with your friends! With the Path referral program, both you and your friends get rewarded. When someone signs up using your referral link, they get free credits—and so do you once they place their first order. It’s a simple way to spread the love and save even more on future edits.

Learn more about the referral program here.

5. Join the Path affiliate program

If you’re a content creator, blogger, educator, or have an audience of photographers or creatives, the Path affiliate program could be a perfect fit. You’ll earn a 20% commission every time someone signs up and places an order using your unique link. 

It’s free to join, and a great way to turn your network into passive income—which you can then turn into “free” photo edits.

Apply to become a Path affiliate here.

6. Download a free photo editor

If you’re keen to learn, you can also download a free photo editing tool or app and learn how to fix your images yourself. While you don’t have to pay any money, you’ll need to make a time and energy investment to learn your chosen tool. 

You can also fork over some money and subscribe to Photoshop to take advantage of its suite of advanced photo editing tools. You can learn how to use it with these step-by-step Photoshop tutorials. 

7. Try AI photo editing

AI has come a long way when it comes to photo editing. And though it still comes nowhere close to hand-drawn clipping paths and edits, it can handle basic needs for personal or limited professional use. There are many free AI photo editing tools that you can use. If you’re ok with subpar and less-than-perfect results, this can be a great option to get free photo edits. 

8. Do a work-trade

Okay, so a work-trade may not be free per se, but you don’t need to pay any money in this arrangement. If you offer a service or product that can be of use to a professional photo editor, consider a trade. Maybe you’re a headshot photographer—you can offer a complimentary portrait session. Or if you sell reusable water bottles, offer a free water bottle in exchange for X number of edits. Get creative! And make sure it’s mutually beneficial. 

Get your photos edited by your virtual photo editing studio

Great photography deserves great editing, and Path makes it easy and affordable to bring your images to life. Whether you’re taking advantage of our free trial, earning bonus credits, or exploring other budget-friendly options, we’re here to support your creative journey. 

When you’re ready to skip the hassle and let the pros handle your edits, your virtual photo editing studio is just a click away—ready to deliver stunning results 24/7. Start saving time and money while taking your photos to the next level today!

Curious how much it’ll cost to outsource your edits to pro designers? Less than you might think.

Learn more

The post 8 Ways to Get Free Photo Edits in 2025 appeared first on Path Edits.

But coming up with fresh photo ideas or perfecting your visual strategy isn’t always easy.

That’s why we rounded up 50 ecommerce websites with standout product photography—organized by industry. These examples highlight how top brands use composition, lighting, styling, and editing techniques to elevate their imagery and move more product.

Browse for inspiration. Steal a few ideas. And if you need help turning your own shots into polished product images, we can lend a hand there, too.

Clothing/apparel and footwear

1. Girlfriend Collective

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This set of images features clean, high-resolution portraits of models in active poses, styled against a neutral, seamless background. The garments are front and center, with no distractions from props, textures, or harsh lighting.

This style of photography strikes the right balance between editorial polish and ecommerce clarity—a smart direction for any brand focused on performance, comfort, or versatility.

2. Quince

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Quince uses warm, natural light and textured backdrops like stone, sand, and wood) to create a sun-soaked, lifestyle-driven aesthetic. The product photography feels candid and cinematic, blending fashion with storytelling. Clothing is styled casually and captured in movement or relaxed poses, helping customers imagine how pieces feel and function in real life.

3. Victoria’s Secret

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Victoria’s Secret has secured its spot on the top of the list for product photography for years. It knows how to present their products in a way that speaks to its target audience, and even makes more than 20 million people tune into its annual televised fashion show. 

4. ModCloth

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ModCloth shows its products on models of different shapes and sizes, showing the versatility of various items and allowing its customers to better predict how it would look on them. It does the same with color variations, too.

5. Thirdlove

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Instead of using image editing to create color variants for its products, Third Love shoots custom photography for most of the variants. This creates a more lifelike effect that appeals to shoppers.

6. SSENSE

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This split-screen from SSENSE showcases the brand’s signature editorial-meets-ecommerce photography style—bold, artistic, and culturally tuned-in.

A street-style inspired shot featuring a flowing, pastel-toned skirt, structured black bag, and plush accessory charm. The blurred background and candid motion capture personality, movement, and context—showing the product in the wild.

The flat lay shows a green bikini submerged just below the surface of a rippling pool. The water distortion and sun reflections turn a simple product shot into an abstract composition. It’s aspirational, seasonal, and emotionally evocative—perfectly suited for a trend-forward audience.

7. Coterie

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These product photos from Coterie offer a clean, clinical, and elevated aesthetic that aligns with the brand’s premium baby care positioning. Shot against a soft, gradient blue background, the diapers are perfectly centered and isolated—creating a sterile but comforting environment that enhances product trust.

What works well:

• Perfect symmetry and clarity: Both the front and back views are shot with precision and balance, emphasizing shape, texture, and material. This symmetry helps customers understand fit and structure at a glance.
• Soft, diffused lighting: Gentle lighting minimizes harsh shadows and ensures every detail of the diaper—such as the elastic bands, fabric texture, and wetness indicator—is clearly visible.
• No distractions: The minimalist backdrop and absence of props keep the focus entirely on the product, reinforcing a sense of hygiene and quality.

Symmetry sells—especially in fashion. Learn how perfectly mirrored product photos boost conversions and trust.

Learn more

Jewelry 

8. Deliqa Gems

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Each ring is photographed against a seamless white background, allowing the viewer to focus solely on the craftsmanship, color, and cut. This is essential for high-conversion jewelry ecommerce.

The lighting is soft but directional—eliminating harsh shadows while enhancing gemstone brilliance and gold luster. It’s especially effective for faceted stones, making them pop with fire and depth.

Deliqa shows different angles—front, top-down, and profile views, giving online shoppers a true-to-life sense of scale and form, mimicking an in-store experience.

Retouching is used judiciously: reflections are polished, shadows are uniform, and every gem is color-corrected for maximum vibrancy.

9. Electric Picks

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Electric Picks’s jewelry product photography strikes a perfect balance between lifestyle and studio shots—an ideal approach for modern ecommerce. The left image shows the necklace worn on a model, adding context, warmth, and emotional appeal. The other two are clean studio shots that focus on detail and form. This blend helps shoppers envision the item both in real life and up close.

All three images use natural-looking, diffused light that avoids harsh reflections (a must for shiny metals like gold). The earrings in particular benefit from soft-edged shadows that give them dimension without distraction.

10. ROEN

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ROEN’s jewelry photography example delivers a premium, high-end aesthetic that aligns with luxury engagement ring shopping—balancing emotion, clarity, and craftsmanship.

The leftmost image shows the product on a hand in warm, soft lighting, immediately evoking romance, elegance, and aspiration. It adds emotional weight to the otherwise clinical product lineup.

The remaining three images showcase the rings against clean, light-gray backdrops with subtle shadows that lift the products off the page. Each shot is expertly lit to maximize sparkle, metal luster, and form—especially in the center stone.

Side views, angled shots, and direct front views all help customers evaluate details like band thickness, setting style, and stone cut. 

11. Susan Alexandra

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This playful product photo brilliantly blends creativity and humor to showcase a beaded dog leash set. The real dachshund and its beaded twin—linked by matching rainbow leashes—instantly grab attention and make the image unforgettable.

This image is a strong example of how injecting personality and playfulness into product photography can make a brand stand out—especially for fun accessories.

12. OUTOFOFFICE

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This set of product photos uses clean styling and close-up detail to showcase modern jewelry in a minimal, elevated way. Each frame focuses on a different piece—earrings, rings, bracelets, and necklaces—while keeping the background simple and distraction-free.

This style is ideal for luxury, designer, or minimalist brands that want to convey sophistication and clarity in their product presentation.

13. Jewels & Aces

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This series of close-up earring shots exemplifies how subtle styling and soft lighting can elevate small, intricate jewelry. Each image highlights a layered ear stack featuring dainty gold chains and diamonds, worn in unique yet coordinated pairings.

Here’s what we like: 

• Warm, natural light: The lighting enhances the gold tones and gemstone sparkle without harsh shadows.
• Tight framing: Zoomed-in ear shots keep the focus on detail, allowing customers to see how each piece fits and drapes.
• Consistent tone: The cohesive color palette and similar poses across models create a polished, trustworthy brand image.

Want your jewelry shots to sparkle like ROEN or Electric Picks? Learn the secret techniques for high-converting images in our expert guide: How to Edit Jewelry Product Photos Like a Pro

Learn more

Footwear and accessories

14. Glasses Direct

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While Glasses Direct has straightforward yet beautiful white background product photos, supporting visuals round out the impact for potential customers. Illustrations that outline dimensions help shoppers estimate how the frames would fit on their own faces.

15. hardgraft

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With a muted, desaturated palette and soft directional lighting, each item is photographed with studio precision against a neutral background. hardgraft’s deliberate use of shadows adds depth and dimension without distraction, allowing the tactile richness of suede, leather, and wool to take center stage. 

The styling is minimal but intentional—products are cleanly isolated yet carry subtle lifestyle cues, like an unzipped kit or a pencil-stuffed wrap. This clean and cohesive look highlights craftsmanship and quality, appealing to discerning customers who appreciate quiet sophistication.

16. Mulberry

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This campaign showcases handbags in vibrant, outdoor settings that feel both editorial and approachable. Rather than sterile studio shots, these lifestyle images embed the bags into real-world fashion moments—making them feel aspirational yet accessible.

Each look is styled to suggest a narrative—countryside strolls, spring fashion—adding depth and relatability to the product. Shooting outdoors brings out texture and color in the bags, while the blooming florals and tree-lined road evoke seasonal charm. Bold outfits and confident poses draw attention, but the handbags remain the focal point, always held prominently and clearly lit.

17. Birkenstock

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Birkenstock’s product photography strikes a balance between lifestyle and studio visuals. From sun-drenched sidewalk shots to clean, floating product images, each photo highlights the brand’s signature comfort and craftsmanship. The use of natural textures—brick, stone, and foliage—adds warmth and tactility, making the sandals feel at home in any setting. 

Meanwhile, crisp lighting and soft shadows emphasize material quality, like nubuck leather and contoured cork soles. Their floating product shot, set against a cool gradient background, draws the eye to every strap and buckle with sculptural clarity. Birkenstock’s visuals are proof that even casual footwear can look iconic with the right photography.

18. Chalo

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This image series presents handcrafted leather boots through a rich visual narrative that blends craftsmanship, product detail, and styling. From top-down flat lays to styled shots and macro textures, it balances artistic flair with product clarity.

Warm, earthy hues echo the natural materials and craftsmanship, making the entire set feel cohesive and tactile. Including the artisan’s hands working on the leather gives authenticity and emphasizes the handmade quality—connecting product to maker.

Technology

19. Bang & Olufsen

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This photo is a stellar example of minimal, lifestyle-oriented product photography that speaks volumes without clutter—a highly effective way to market portable tech like Bluetooth speakers.

Shooting the speaker partially buried in sand immediately communicates durability, portability, and outdoor utility—perfect for beach days or travel. Plus, the fine mesh texture of the speaker contrasts beautifully with the rough, grainy sand, drawing the eye directly to the product.

The subtle motion blur of sand being brushed aside adds energy and realism, reinforcing the “on-the-go” lifestyle. And the soft pinkish-gold tone of the speaker and tan leather strap blend seamlessly with the neutral sandy palette, creating a warm, aspirational tone.

20. Apple

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The iconic tech brand has made smartphones, computers and other tech devices look sexier than ever. The brand has such a strong visual aesthetic, and all product photos support that image—including photos on its distributors’ sites.

21. Sonos

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This image from Sonos showcases a Bluetooth speaker and a pair of over-ear headphones in a highly polished, product-centric style that’s ideal for ecommerce and tech retail. The clean, white background removes all distractions, keeping the focus entirely on the product design—perfect for a high-end tech brand.

Subtle drop shadows under both products add depth and dimension, helping them stand out while maintaining a crisp, modern aesthetic. The matte black finishes are lit specifically to highlight contours without losing the rich, dark texture—key for showcasing premium materials.

Plus, including the TIME Best Inventions 2024 badge for the headphones subtly reinforces credibility and innovation without overwhelming the visual.

Beauty, cosmetics, and skincare

22. Max Factor

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The bright white backdrop keeps all the focus on the products and makes the colors pop. It’s also super consistent, which is great for brand identity and gives everything a polished, high-end vibe. 

Each product is facing forward in a clear, easy-to-identify way. No weird tilts or artsy shadows—just straightforward, scroll-stopping clarity. You immediately know what’s what: foundation, mascara, lip color, and an eyeshadow palette.

Max Factor doesn’t just show product containers:

• The lip color shows the wand and box.
• The mascara is open, showing the brush (which is a key selling feature).
• The eyeshadow palette is open to show the actual shades.

Basically, the photos answer the unspoken “But what does it look like inside?” question before you even have to ask.

23. Essie

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This photo nails the vibe. The mix of bright turquoise, fiery red, and cheery yellow nail art really pops against the warm-toned background. It draws your eye to the nails without needing a spotlight. Each nail tells a mini story—smiley face, abstract flames, a playful “X”—making it feel custom, not cookie-cutter. This is less “salon menu,” more “expression in progress.”

And you get more than just the nails. The texture of the fabric, the paintbrushes, the speckles—it adds a sense of realness and movement, like we just walked in on an artist mid-project.

24. Wiselands

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Wiselands uses rich, moody lighting to elevate its product photography, giving skincare essentials a luxe, tactile presence. The close-up shots highlight the amber glass packaging and gold typography, with warm shadows that enhance the sense of calm and care. Subtle skin contact and soft textures create an intimate, grounded feel—perfectly suited for a brand focused on clean, conscious ingredients. 

The lighting is deliberately imperfect, mimicking golden-hour warmth that flatters both the product and the skin it’s meant for. It’s a masterclass in using tone and minimalism to communicate trust and quality.

25. Crown Affair

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The minimalist layout and monochrome color palette for Crown Affair’s product photos ooze luxury. It’s giving calm confidence without shouting for attention. 

Each product is centered, evenly lit, and spaced the same—perfect for a sleek grid or product catalog. Cohesion like this builds brand trust fast. And the soft shadows and contrast between black and white bottles add just enough depth to keep things visually interesting without losing the clean aesthetic.

26. Vacation Inc.

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Sunscreen brand Vacation Inc. uses bold, retro-inspired design. The packaging and photo styling lean heavily into a nostalgic ’80s/’90s vacation aesthetic, reinforcing the brand’s identity. Everything from the fonts to the saturated colors supports this.

Despite the vibrant branding, the layout is clean. Products are isolated against a pale gradient background, keeping attention on the packaging.

Outdoors and sporting goods

27. Linus 

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This example from bike brand Linus takes a lifestyle over product approach. We’re sold on the vibe before the bike. It’s aspirational but also relatable—perfect for parents and cool kids alike.

The mid-movement shot adds energy and makes the product feel fun and adventurous. The text placement is smart: bold, centered, and readable without overpowering the image.

28. Pow Gloves

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Pow Gloves delivers high-impact product photography that leans into performance, texture, and environment. Shot in snowy alpine conditions, its imagery captures real-world functionality while keeping the product in crisp focus. 

Frosted lenses, fleecy knits, and matte leathers pop against blurred white backdrops, highlighting both material quality and cold-weather capability. The models are active but cropped, letting the gloves and headwear shine without distraction.

29. Beestinger

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Beestinger’s product photography balances precision and action, capturing the high-performance world of archery stabilizers. Each image speaks directly to its audience—whether it’s competitive target shooters or camo-clad hunters—by showing the gear in realistic, high-stakes contexts. 

Sharp detail on textures like carbon fiber, metal finishes, and compound bows communicates quality and durability. Meanwhile, the use of tight crops and dynamic angles keeps the focus on function, not fluff. By pairing lifestyle imagery with close-up product visuals, Beestinger hits the bullseye on authenticity and trust—two essentials in any performance-driven category.

30. CamelBak

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The top-down flat lay showcases CamelBak’s water bottles in a scattered, playful arrangement. Each bottle is angled differently, giving the scene energy and allowing each product to stand out while still feeling part of a cohesive set.

The smooth teal gradient adds visual interest without stealing the spotlight. It complements the product colors and adds depth, helping the matte finishes of the bottles pop.

The lighting is soft but directional enough to highlight the textures—especially the powder-coated surfaces and engraved designs. This gives a tactile sense of quality without relying on close-ups.

The photo manages to feel unified while showing a range of products: mugs, tumblers, bottles—each in a different color and size. It’s a great way to communicate customization options without crowding the frame.

31. Lift Foils

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Lift Foils captures the thrill and elegance of hydrofoil surfing through cinematic, lifestyle-driven photography. Their imagery effortlessly blends action and atmosphere—highlighting both product performance and the aspirational lifestyle that surrounds it. 

From crisp shots of foil boards slicing through tropical waves to grounded moments of riders gearing up at the shoreline, every frame conveys motion, freedom, and connection to nature. The gear is presented in real use, allowing water, sunlight, and setting to act as natural visual enhancers. This approach not only showcases the quality of the product but also sells the lifestyle it unlocks. It’s adventure marketing at its finest.

32. Landyachtz

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Landyachtz uses clean, minimal product photography to make bold skateboard designs pop. Set against bright white backgrounds, each board is perfectly centered and evenly lit, allowing the intricate deck artwork—from hand-illustrated mountains to surreal portraits—to shine without distraction. 

This studio-style approach highlights every detail of shape, texture, and color, making the craftsmanship unmistakable. The consistency across the images also creates a seamless browsing experience, while the sharp, high-resolution shots invite zoom-level inspection. It’s a textbook example of how white-background photography can still feel expressive and brand-forward.

33. Ethnotek

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Ethnotek’s product photography perfectly reflects the brand’s vibrant, adventure-ready identity. Shot in natural, wild settings, their bags are photographed in real-world use—slung over shoulders, perched on rocks, or trekking through fields. 

This lifestyle-forward approach puts the product in context, emphasizing durability and design for travel and outdoor enthusiasts. The saturated colors of the bags stand out beautifully against the natural backdrops, and each shot is carefully composed to showcase both form and function. The result is photography that feels aspirational, authentic, and deeply connected to the brand’s do-good, go-anywhere ethos.

Furniture and home goods

34. MADE

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MADE’s product photography captures the harmony of modern living with a refined, editorial edge. Each image is carefully styled to showcase not just the product—sofas, lighting, or beds—but the ambiance they create. The lighting is soft and consistent, emphasizing texture, shape, and color in a natural way. Warm, muted tones pair with clean architectural lines, drawing the eye through the space and highlighting each design detail without distraction. 

The result is an inviting, aspirational scene that feels livable yet elevated. MADE’s photography doubles as interior inspiration, turning every product into part of a cohesive lifestyle story.

35. LOEHR

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LOEHR’s product photography is a prime example of modern minimalism. With sharp, architectural compositions and pristine lighting, each image distills furniture design down to its purest form. 

Materials and textures are foregrounded—brushed metals, matte lacquers, and soft upholstery—without unnecessary staging or visual clutter. The crisp shadows and natural gradients from ambient light add depth while preserving the clarity of shape and line. 

The result is bold, geometric forms. LOEHR’s photography doesn’t just display a product—it reflects the brand’s design philosophy: functional, thoughtful, and quietly radical.

36. Simon Pearce

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Set against airy, sun-drenched environments, Simon Pearce’s imagery brings out the artisanal quality of each glass and ceramic piece. The clear sparkle of handblown glassware, the creamy textures of stoneware, and the golden tones of sunlight on surfaces are all captured with refined precision. Lifestyle compositions feel warm and inviting—perfectly styled without feeling staged. 

Whether it’s a mimosa brunch or champagne on the patio, the photography captures the brand’s essence: craftsmanship, comfort, and understated luxury. This is storytelling through light, texture, and good taste.

37. Motel a Miio

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Motel a Miio’s product photography bursts with color, warmth, and Mediterranean charm. The brand highlights the artisanal quality of its handmade ceramics through rich textures, sunlit surfaces, and thoughtful arrangements. 

Each image showcases the uniqueness of glazing and form—from the dreamy aqua blues of bowls to the peachy-pink blush of plates. Natural shadows and earthy backdrops give the shots a tactile, sun-kissed feel, inviting viewers to imagine relaxed outdoor dining or cozy kitchen moments. The photography is not just beautiful—it’s transportive, evoking a laid-back, design-forward lifestyle rooted in craftsmanship.

38. Studio Neat

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Studio Neat uses minimalist product photography. In this example, each item is suspended against a clean, white backdrop with gentle shadows, emphasizing their streamlined form and material finish. The floating composition gives the products a modern, weightless feel, aligning with their functional and design-forward ethos. 

Every visual choice—neutral lighting, soft gradients, centered framing—supports a sleek and utilitarian aesthetic. 

Cars and automotive

39. Carvana

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Carvana takes a clean, uniform approach to product photography by displaying each vehicle category in profile against a pure white background. The consistency in angle, lighting, and car color (white) helps customers compare models quickly while reinforcing trust through visual clarity. 

For ecommerce brands managing large SKUs or configurable product categories, this style benefits from clipping path, retouching, and shadow effects to ensure clean, scalable presentation across all digital platforms.

40. CarBahn

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CarBahn’s product photography leans into a high-performance, gearhead aesthetic with bold contrast, sharp lighting, and industrial backdrops. Each category image emphasizes material texture and mechanical precision. There’s a tactile, real-world feel, with shots that oscillate between clean studio setups and gritty workshop environments. 

This style is ideal for performance auto brands. Related edits might include color correction, reflection and glare removal, and precision shadow work to enhance contrast and depth without over-editing the hardware’s raw appeal.

41. Mercedes-Benz

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Mercedes-Benz’s product photography captures futuristic elegance with cinematic precision. This concept vehicle is shot under ambient, gradient lighting that complements the sleek contours and metallic finish, making it feel like a luxury object from the future. The low angle and subtle reflections emphasize design innovation—fluid lines, illuminated details, and aerodynamic form—while keeping the focus on craftsmanship and vision.

Lifestyle and miscellaneous

42. StickerBrand

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StickerBrand’s product photography transforms wall decals into immersive, real-life design statements. Each wall is staged in context—whether it’s a moody café corner or a leafy bedroom escape—so shoppers can picture the product in their own space. The lighting is soft and natural, allowing the decals to blend seamlessly with furniture, textiles, and finishes while still standing out with crisp lines and vibrant color.

43. Bambi Baby

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Bambi Baby’s product photography blends lifestyle and catalog styles to showcase both the function and feeling behind its premium baby gear. 

The left side of this example shows a warm, everyday moment—a family on a walk at golden hour. This emotional lifestyle shot balances beautifully with the crisp, isolated product shots on the right, which highlight detail, color variations, and pricing. This dual approach supports both storytelling and conversion. 

44. Bentley

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Bentley’s luggage line embraces bold, clean, and ultra-modern product photography that celebrates color as a core brand identity. The suitcases are displayed in a tight lineup with seamless lighting and minimal shadows, highlighting each hue without distraction. The gradient floor and backdrop also complement the tones of each suitcase.

45. Walmart

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Walmart uses bright, consistent, and brand-forward product photography to energize its promotional graphics. Each product—from beauty tools and smart tech to outdoor gear—is presented against soft, uniform color backdrops that create an airy and cheerful visual experience. Items are expertly isolated, often enhanced with clipping paths, drop shadows, and vibrant retouching to make them pop while maintaining a cohesive brand aesthetic.

Food and drink

46. Candy Club

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Vibrant gummies, chocolates, and sour belts spill playfully from jars across a crisp white background, letting the intense colors and textures take center stage. The overhead layout creates a sense of abundance, while the neatly styled candy piles maintain a polished, crave-worthy aesthetic. Candy Club’s photos are a visual sugar rush that makes every sweet treat look like a party.

47. Rauch

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Rauch brings a playful, shelf-ready polish to its product photography. Against a smooth gradient backdrop that shifts from citrus yellow to cream, each beverage line is given equal spotlight with symmetrical placement and minimal distractions.

Each product floats with a subtle shadow, allowing vibrant packaging to take center stage. The lighting is soft yet evenly distributed, enhancing the saturated colors and fruity visual cues without harsh glare. 

48. Backyard Butchers

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Backyard Butchers nails a clean, trust-building presentation that’s perfect for high-value food subscriptions. Its product photography highlights premium meat packs in pristine kitchen settings with natural light, fresh produce, and minimal props—immediately reinforcing freshness, quality, and home delivery convenience.

49. Tony’s Chocolonely

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Tony’s Chocolonely brings the same bold, joyful energy of its packaging into its product photography. Vibrant, solid-color backgrounds create instant visual impact while keeping the focus squarely on the products. Items are shot straight-on with clean clipping paths and slight shadows to create a floating effect, lending a sense of playfulness and modernity. Every shot is bright, color-blocked, and punchy enough to pop in any feed or grid.

50. Ghia

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Set against a creamy, sunlit backdrop, Ghia combines perfect product symmetry with unexpected moments—like a pour shot mid-air or cans balancing precariously on glassware. The lighting is soft yet directional, giving glass and liquid a gentle glow while letting label colors pop with vintage flair.

Create your perfect product photos

Great product photography doesn’t just capture what you’re selling—it captures why someone should care. Across industries, from fashion to food to tech, the most successful ecommerce brands use thoughtful visuals to build trust, spark desire, and drive conversions.

If you need help making your own photos stand out, we’re here to help. From background removal and retouching to full-on image enhancements, our team can take your product photos from functional to phenomenal.

Ready to elevate your product visuals? See how our photo editing services work and get started transforming your images today.

Learn more

The post Product Photography: 50 Ecommerce Websites With Inspiring Photos appeared first on Path Edits.

Humans are wired to crave symmetry. It signals beauty, balance, and trust—exactly the feelings you want to trigger when someone lands on your product page.

When you think about symmetric photos, think ecommerce photography for apparel, shoes, accessories, cosmetics, electronics, and anything presented in a clean, controlled environment. Symmetry matters even more in apparel photography, especially for things like ghost mannequin shots where structure, balance, and form all drive buyer confidence.

Why you need symmetric product photos

Studies show that 87% of online shoppers believe enhanced product content is helpful to them during their shopping journey. In today’s competitive landscape, delivering symmetric, polished images isn’t optional—it’s the bare minimum.

Here’s why:

• Aesthetic: Symmetry creates a polished, professional look that immediately elevates your brand.
• Easy browsing: Balanced images are easier to process visually, making it faster for customers to evaluate and compare products.
• Visual trust: Symmetry builds instant credibility and makes your brand feel more reliable.
• Emotional appeal: Symmetrical compositions feel satisfying, calm, and complete — all things that lower buying friction.
• Performance metrics: Symmetrical product photos often convert better, boosting both clicks and sales.

That’s where Path comes in. Our expert editors apply symmetry with care—enhancing your product’s natural design without making it look artificial or over-edited.

When and how to use symmetric ecommerce photos

Highly detailed products

If you sell jewelry, electronics, watches, or anything intricate, symmetry highlights the craftsmanship and premium quality you’re trying to showcase.

Highlight centerpiece items

Hero images, like your main PDP photo or homepage feature, need to feel instantly strong and balanced. Symmetry gives products that commanding presence.

Premium products and brands

Luxury brands know: symmetry is a visual shortcut to higher perceived value. It signals attention to detail, care, and sophistication.

Selling symmetrical products

When you sell mirrors, tech gadgets, skincare bottles, apparel, shoes, accessories, cosmetics — basically anything designed with balance in mind — your photos should mirror that symmetry. It reinforces design quality and makes browsing intuitive.

Bonus: Ghost mannequin shots especially benefit from perfect symmetry to create clean, realistic apparel displays.

Marketplace product photography

Symmetrical product photos aren’t just nice—they perform better in marketplace search results and listings, helping you stand out in crowded spaces. If you sell on marketplaces like Amazon, eBay, etc., you might even be required to use symmetric product photos. 

Marketing and advertising campaigns

Symmetry draws the eye and keeps viewers engaged. Whether you’re designing social media ads, web banners, or print catalogs, symmetric images create irresistible visual flow.

High-end retouching

Good symmetry editing polishes natural flaws—like a slightly crooked seam or uneven laces—without making your product look artificial. It’s subtle, invisible craftsmanship that makes a major difference.

Tips for symmetric product photography

Here’s the key to mastering symmetry without overdoing it:

Keep the product’s natural shape and design intact.

Center lines, balance proportions, and adjust visible angles carefully.

Use symmetry to enhance authenticity—not to create a fake-looking “clone.”

Don’t force symmetry where it doesn’t naturally exist.

Avoid warping, pinching, or unnaturally stretching parts of the product.

Stay away from edits that make products feel sterile or “too perfect”—buyers can tell.

Get it perfect, every time

Symmetry isn’t just about making your photos look good—it’s about building trust and driving sales. In ecommerce, symmetry is a small investment that delivers a big payoff.

Ready to sharpen your product photos with perfect symmetry? At Path, our expert editors specialize in balancing precision with authenticity. We’ll polish your product images so they feel clean, credible, and irresistible—all with quick turnaround times, industry-leading accuracy, and deep ecommerce expertise.

Perfect your photos with symmetry

Get instant pricing

The post Symmetry Sells: Why Balanced Product Photos Convert Better appeared first on Path Edits.

Find out more about all the edits you can order from Path:

1. Remove the background for versatile photos

Background removal is probably our most popular request. Whether you’re prepping for a product launch, updating a marketplace listing, or shooting team portraits, clean background removal is essential. We can isolate any subject from your image and remove the rest so you can use that image in different contexts.

Because we do every edit by hand, there are three ways we remove backgrounds from photos:

• Clipping path: Carefully hand-drawn clipping paths for crisp, clean photos—best for simpler and more straightforward edges
• Image masking: How we remove backgrounds from hair, fur, and difficult borders—common for sports photos and headshots
• Multi-clipping path: Involves complex cutouts that require lots of paths, like images with multiple subjects to cut out, bicycles, or items with lots of components.

2. Retouch imperfections for a beautiful image

Photo retouching is probably the second most common request—we see it across all types of images, including product photos, sports photography, portraits, and car photography.

We specialize in four types of retouching:

• Dust, spot and scratch removal: We can remove small dents, smudges, dust, and other imperfections from any type of photo. Our studio offers both basic and advanced dust, spot and scratch removal.
• Wrinkle on clothing: If the apparel in your shot is wrinkly enough to be distracting, we can smooth it out.
• Beauty airbrushing: Common for portraits and headshots in particular, we can touch up any distracting imperfections or blemishes while maintaining a natural-looking shot.
• Camera reflection removal: Get rid of any unwanted reflections from shoot day. Again, we offer basic or advanced reflection removal.

3. Add or fix shadows to elevate your products

We can also add, remove, or edit shadows in your images. Shadows are types of ecommerce photo edits that add dimension to boring white background shots. 

You can order one of any five different types of shadow edits at Path:

• Drop shadow: A drop shadow makes your subject look like it’s hovering above the background. It’s a common technique in white background product photography.
• Existing shadow: You can also ask us to edit an existing shadow to make it appear more natural or less distracting, depending on the look you’re going for.
• Floating shadow: A floating shadow gives the impression that your product is hovering above the ground. This is another common technique in white background product photography.
• Natural shadow: It’s not always possible to get the lighting right, so this shadow edit will help achieve a more natural shot by casting a make-believe shadow on the surface the subject is resting on.
• Reflection shadow: This type of shadow edit makes your subject appear as though it’s resting on a reflective surface.

If you want to give it a go yourself, you can follow along in this shadow editing tutorial.

4. Create a ghost mannequin

Ghost mannequins are one of the main ways to edit apparel product photos. 
Ghost mannequin photography is a style of photography that’s used to showcase clothing and apparel products. It essentially creates an invisible mannequin or model to the item of clothing, making it appear as though it’s being worn even though there’s no one featured in the image.

This photography is effective because it adds dimension to the product, rather than laying it flat on a table in an unengaging way. It allows shoppers to see how the apparel may fit and drape if they were to wear it themselves.

But capturing this photography requires a lot of editing steps. Many product photographers and brands choose to outsource this tedious, detail-oriented work to our studio—you can get them back by the end of the work day if you send them in the morning!

5. Add color variants without a reshoot

You can also order color change edits from Path. This service is especially popular for product photography—if a specific item is available in multiple colors, it’s often more cost-effective to shoot one variant and simply outsource color change edits for the rest. It also comes in handy when an athlete changes teams and needs their headshot to reflect the change.

6. Create perfectly symmetric apparel shots

Symmetry is one of the fastest ways to elevate the professionalism of your apparel product photography. Perfectly aligned sleeves, balanced hems, and centered internal details (like buttons, zippers, or logos) can make your product look more premium—without needing a reshoot. These are great edits to make to improve product photos.

Path’s new symmetry service helps you polish your images with clean, realistic edits designed for ecommerce. Whether you’re preparing for a new collection drop or updating existing product listings, symmetric edits ensure every item looks its best on your site, marketplace, or lookbook.

Here are a few of the most common symmetry fixes we provide:

• Sleeve alignment: Make sleeves even and consistent across your product images.
• Side-edge adjustments: Smooth and straighten the outer edges of garments for a neater silhouette.
• Curve reduction: Eliminate distracting bunching or warping in fabric curves.
• Detail alignment: Center and balance key details like pockets, drawstrings, zippers, or brand tags.

Wrinkle retouching is included by default with symmetry edits, so your final images don’t just look aligned—they look polished. This saves time and ensures your edits are cohesive across every SKU.

Get your edits today

With the instant pricing tool, you can submit and pay for your edits now and get them back in as little as six hours. That means you can send us your edits, go about your work day, and then receive the edits before the end of the day. It doesn’t get more convenient than that.

Ready to send your photo edits our way? Get started now—and get your edits back in as little as 6 hours.

Learn more

The post All the Photo Edits You Can Achieve With Path: No Photoshop Required appeared first on Path Edits.

Below, look at the definition of product photography, as well as best practices and examples to inspire your own.

What is product photography?

Product photography is the art of capturing images of goods for sale. These images are used in ecommerce stores, ads, packaging, and catalogs to highlight product features and inspire confidence in buyers.

Also known as commercial product photography, it includes everything from simple white background shots to stylized lifestyle images. The goal is to help potential buyers understand, desire, and trust your product—visually.

While traditional product photography uses cameras, some brands also use 3D renderings that mimic real photos. These can be effective, though purists argue that only real-camera images count as true product photography.

Comprehensive Cranium Care, a brand of “hair” products for bald people, outsources its 3D renders.

Types of product photography

Product photography is a type of object photography and a type of advertising photography, but you can get even more granular:

White background

White background photos are the ones you see on ecommerce marketplaces like Amazon, AliExpress, and eBay. They may have individual product photos or white background shots that feature multiple images. This is arguably the most common product photo type you’ll see.

360-degree

360-degree photography captures a product from every angle, letting shoppers rotate and view it interactively—almost like holding it in their hands. These image sets are often stitched together with special software to create a seamless, scrollable experience on ecommerce sites.

This is what professional photographer Eric of CiReC 360° specializes in. He relies heavily on Path for outsourced photo edits because each “image” is actually a series of several images, and the edits must be perfect across all shots. 

Lifestyle shots

Lifestyle shots are photos that feature people using the product in a real-world setting. These tell a story and help shoppers imagine themselves with your product.

Contextual

Contextual photos are similar to lifestyle photography, but they may not feature people. These show the product in its natural environment (e.g., barstools in a kitchen, a yoga mat in a studio).

Scale shots

Scale shots are product photos that give a frame of reference so people can envision how big the products are. While product specs and dimensions are descriptive, sometimes shoppers need an image to see how big or small it is in comparison to common objects.

Detail

Detailed product shots are close-ups that highlight materials, textures, or small design elements. They’re crucial for luxury, beauty, apparel, or any product where touch and feel are important.

Group

Group product shots feature multiple items. Typically, these products are related in some way. You might bundle them together as a promotion, or feature the same item in different products. 

Flat lay

Flat lay photos are taken from a bird’s eye view. The bird’s-eye view photos show products arranged on a flat surface. These are perfect for social media and allow for creative storytelling through layout.

Packaging

Packaging product photos are the images that go on the box, bag, label, or whatever packaging holds your merchandise. These photos are important because they appeal to in-person shoppers. It’s especially important to consider this if the packaging hides the product, which you commonly see with food and beauty items. 

User-generated

User-generated content (UGC) includes product photos taken by anyone other than your brand or employees. These photos are typically shared on social media, so you can repost or feature the content on your own website as a form of social proof. UGC product photography isn’t ideal as your main photo, but it’s a great complement to your product pages.

Skincare brand Topicals has a carousel of UGC photos at the bottom of its website. It shows authenticity and social proof of its products.

How do you take product photos?

While the art of product photography requires much more than a single article (there are courses listed below!), the high level process is as follows:

1. Plan the shoot

Define your shot list, goals, locations, and props. Know what you’re capturing and why.

2. Set up your space

Use natural light when possible or invest in lighting kits and reflectors. Use a white backdrop for standard product shots.

3. Stabilize your camera

Use a tripod for sharp, consistent angles—especially for ecommerce listings.

4. Shoot multiple angles

Show your product from the front, back, side, top, and bottom. Include close-ups and contextual shots where applicable.

5. Edit your photos

Adjust lighting, color balance, and crop. Remove backgrounds or retouch imperfections. If you’re not a pro editor, outsource this step.

What equipment do you need for product photography?

For product photography, all you really need is a smartphone camera. But for high-quality shots that convert shoppers, you’ll want a dSLR or mirrorless camera and 50 mm lens as the bare minimum. 

Here’s a general overview: 

Beginner (DIY at home):

• Smartphone with high-res camera
• Natural lighting near a window
• White poster board or sweep background
• Free editing tools (Snapseed, Lightroom Mobile)

Intermediate:

• DSLR or mirrorless camera (50mm lens recommended)
• Tripod and remote shutter
• Lightbox or softbox lighting kit
• Reflectors and diffusers

Pro-level / studio setup:

• Macro or tilt-shift lenses
• Studio lighting with modifiers
• Professional backdrops or sweep tables
• Grip gear (c-stands, clamps)
• Pro editing software (Photoshop, Capture One)

Tips and best practices for better ecommerce photos

While your product photos should reflect your unique brand and appeal to your specific target audience, there are a few universal truths and best practices:

Get the gear

While smartphone photos may work for social posts or email, you want high-quality photos for main product pages. Invest in a high-quality camera and lens or hire a professional who has their own equipment to shoot your photos for you.

Choose your background wisely

Some ecommerce marketplaces require plain white backgrounds, and if you’re shooting for other channels you have more leeway. Whatever the background, it should reflect the aesthetic you’re after while keeping the focus on the product.

Think about the context

Consider the context for your products and for your shoppers. It’s important to show the product in use, using models and contextual backgrounds and props. But it’s also important to consider the context in which your shoppers are viewing the photos. If they’re on mobile (they likely are), offer zoomed-in shots and closeups of important product features.

Maximize your investment

Shoot with repurposing in mind. Professional product photos are a significant investment, and you want to make the most of it. Think about using your product photos on more than just ecommerce pages, but also in digital marketing and ad campaigns, on social media, in emails, and for labeling or packaging.

Leverage symmetry for a premium feel

Symmetry isn’t just pleasing to the eye—it can instantly elevate the perceived value of your product. For items with naturally balanced design elements (like cosmetics, shoes, tech, or jewelry), a symmetrical composition reinforces order, precision, and quality. Center the product, align key features, and shoot head-on for maximum effect. When used intentionally, symmetry creates a polished, editorial-style aesthetic that feels high-end and trustworthy.

Remember the details

It’s always important to edit your photos afterwards, no matter how great the original shot is. You may have to fix imperfections that have the potential to distract potential buyers and negatively impact conversions.

Outsource the tedious bits

Lots of photo edits, like background removal and color changes, are so detail-oriented and time-consuming. It can take an entire day just to edit a small batch of photos. If you find your time is bogged down with post-processing, consider outsourcing the edits. Be wary of any providers that use automation and AI, as they run the risk of imperfections the human eye won’t miss.

Enjoy it

At the end of the day, it’s important to have fun. Even though you have constraints on what you can do with the images, you can still get creative with it. Use outsourcing and other ways to take some of the stress out of your day to day so you can find your passion and get back to the work you love. 

Enlist your dedicated virtual photo-editing team of designers who complete every edit by hand

3 product photography examples

Looking for some inspiration from real-world brands with compelling product photos that can inspire your own visuals? Here are three examples:

1. Grounded Plants

The Grounded Plants brand has such a distinct look and feel, and the product photos are a continuation of that. The backgrounds are plain so not distracting but interesting enough to fit with its overall aesthetic. Plus, variety breaks up the monotony of a single hue.

2. Otherland

Candle brand Otherland has a creative touch to its product photo backgrounds. It stages shots of its candles with fun props and backgrounds to evoke different moods for each candle.

3. SOKO

SOKO sells jewelry that was handcrafted with sustainable materials in Nairobi, Kenya, so the magic is in the details. And the details aren’t lost when it comes to its product photos. The perfect mix of white background, detailed, and lifestyle shots, SOKO’s photos are as beautiful as the designs themselves.

Product photography courses

There are tons of product photography courses out there—ranging from beginners to advanced, and many specializing in specific niches.

Here are some product photography courses worth checking out:

• Product Photography for Ecommerce, Shopify Academy (free): Learn how to take product photos to sell online, including white background shots, home studio setup, and step-by-step process to outsourcing. 
• Product Photography at Home, Craftsy ($29.99): Professional photographer and small-business owner Jessica Marquez leads the course. You’ll learn how to create tabletop setups for product shoots, including lighting, backgrounds, working with models, and post-production.
• Shoot Products Like a Pro, Phil Stills (£197): 13 short modules take you through everything from lighting and studio setup to white backgrounds and cut-outs. You can try the first two modules for free.
• Mobile Product Photography Class, Weebly (free): This product photography course shows you how to capture shots with your smartphone. The course is from 2017, so while some of the tactics may be outdated, a lot of the principles still apply.
• Still Life Photography, UCLA Extension (?): Learn lighting and camera techniques, food and product photography, and basic Photoshop edits. This course is only available at certain times, so check back for enrollment information and updates.
• Rachel Kimberley, virtual: This professional photographer has various photography courses on her website, including courses for flat lays, makers, lifestyle, and product styling. 

13 product photography statistics

Below are some recent product photography statistics, studies, and surveys to keep your finger on the pulse:

1. The ecommerce photography market is worth $1 billion

Globally, the ecommerce product photography market is estimated to be worth $1 billion in 2024. It’s predicted to grow to $2 billion by 2033, with an annual growth rate of about 8%.

2. People process images in just 13 milliseconds

One MIT University study found that the human brain can process images after viewing them for just 13 milliseconds. That means they can process a product image just as quickly. Your product photos play a huge role in the first impression, so it’s important they’re high-quality.

3. People can recall 2,000+ images with 90% accuracy

One 2013 study showed people 2,560 photographs for a period of just 1 second. After viewing all the images, they tested the participants’ memory recognition. The participants were able to recall more than 2,000 images with at least 90% accuracy, even after a period of three days.

4. On a scale of 1 to 10 for difficulty, marketers rate producing visual content a 7

In one survey from Venngage, marketers were given the option to rank the difficulty of consistently producing visual brand content, with 1 being the least difficult and 10 being the most difficult. On average, marketers ranked this task a 7. 

5. Nearly half of marketers put 20–50% of their budget into visual content creation

In that same Venngage survey, marketers were asked about their marketing budgets. Nearly half (45.7%) said they put anywhere between 20% and 50% of their budget towards creating visual content. This is likely to increase—there was a 9.5% increase in marketers planning to put at least half of their budget towards visual content production by the end of 2024.

6. The photo printing market is worth more than $15 billion

Globally, the photo printing and merchandise market is worth more than $15 billion. It’s forecasted to grow at a CAGR of more than 5%. By 2027, it’s estimated to be worth more than $20 billion.

7. Photo prints and frames are the most popular types of photo products.

The following list shows the most-ordered printed photo products in 2023, from most to least:

• Prints
• Frames for wall decor
• Frames for table/desk
• Mugs
• Photo Cards
• Calendar
• Clock
• Albums
• Puzzle
• Notebooks
• Canvas, banners, and signs

8. 9 camera companies dominate the global market

The Global Digital Cameras Market Recent Trends, In-depth Analysis, Size and Forecast To 2027 notes nine top camera companies in the world:

• Canon
• Nikon
• Sony
• Pentax
• Olympus
• Fujifilm
• Casio
• Panasonic
• Samsung

9. 53% of businesses want to try AI image generators

AI product photography and editing is a trending topic. While the technology is far from perfect, more than half of businesses would like to experiment with using AI image generators, according to a survey from Semrush.

10. Ice Cream Castles shortened their photo-editing workflow from 7 days to 1 day

Children’s clothing brand Ice Cream Castles used to take an entire week to edit product photos before they were ready to use them. This took too much time they could’ve spent growing and improving the business—doing the things they love. They started outsourcing their edits and shortened photo edit turnaround time from 7 days to just 1 day. 

11. Formkraft took 5 days to shoot photos for their new website

Photography Prodoto shot product images for Formkraft’s new website that sells a range of merchandise and consumables. The shoot took five days and shot initial concepts for 18 Master Category images and four additional website banner images. It takes time to get high-quality shots!

12. Medalia paintings convert at 17% when they feature artist photos

A/B testing tool VWO’s customer Medalia sells Cuban and Haitian art online. They ran an experiment to see if featuring artist photos as well as product photos would boost conversions. It did. Products that featured artists converted 17.2% of the time compared to 8.8% without.

13. More than half of photographers start out as hobbyists

According to one survey, slightly more than 50% of photographers get their start with photography as a hobby. 

Now it’s time to edit your product photography

You don’t have to do it all yourself. Outsourcing your edits can help you launch faster, stay consistent, and focus on the big picture.

Path gives you a team of expert retouchers who complete every photo edit by hand—no AI, no cut corners. Just pixel-perfect images that convert.

Wish you could just hand this over to a pro? Surprise, you can.

LEARN MORE

Product photography FAQs

What is needed for product photography?

• Camera
• Lenses
• Lighting
• Tripod
• Background
• Reflectors and diffusers
• Editing software
• Props

What is the meaning of product photography?

Product photography is a subcategory of commercial photography that focuses on capturing high-quality images of products for marketing and promotional purposes. The images are used in advertisements, websites, catalogs, and other marketing materials to showcase the product in the best possible light.

What is the idea of product photography?

The idea of product photography is to give potential buyers a full impression of a product. In ecommerce, it essentially replaces the in-person product experience a shopper would have in-store.

What is the role of product photography?

The role of product photography is to help shoppers better understand the products they intend to purchase. It should showcase the product, build trust, enhance the brand image, boost sales, and ultimately reduce returns.

What is object photography?

Object photography is when you take a photo of an inanimate item. As such, product photography is technically a form of object photography—unless the product is living, like a succulent. In object photography, items are typically non-moving, or still.

The post What Is Product Photography? Types & Meaning (Updated 2025) appeared first on Path Edits.

Luckily, resizing images without losing quality is easy once you know how. This guide walks you through how to resize an image in Photoshop without losing quality and all the other best methods—starting with what to consider before you begin.

Preparing for image resizing

Before you resize an image, consider the following: 

• Aspect ratio: Make sure the image keeps its proportions so it doesn’t look stretched. Common ratios include 1:1 (square) for profile pics, 16:9 for banners, and 3:2 for product shots.
• Required dimensions: Every platform has its own size recommendations—Instagram Stories need 1080x1920px, while blog images usually fall between 1200px and 1600px wide.
• Resolution: Web images should be 72 DPI for fast loading, while print needs at least 300 DPI for high-quality results.
• Use case: Think about where the photo will be used. This helps avoid distortion and keeps your visuals looking sharp. Websites and online stores need smaller file sizes for speed, while social media platforms have specific size guidelines to keep images looking their best.

It’s also a good idea to make sure you start with a high-quality image. No amount of editing or resizing can make a poor-quality photo look great. 

How to reduce image size in Photoshop: shortcut

If you want a quick and easy way to resize images in Photoshop, follow these steps:

If you’re already using Photoshop, open your image by going to File > Open from the menu at the top of the application window. If you have just opened Photoshop, you can still open the image directly from the opening screen. You can also use the shortcut CTRL + O (COMMAND + O on a Mac) to open an image at any time.

Navigate through your documents until you find your image, and open it. Then, go to Image > Image Size in the top menu. You can quickly access the Image Size window by typing CTRL + ALT + I (COMMAND + ALT + I on a Mac).

In the Image Size dialog box, enter the new dimensions you want to resize your image to. Make sure the chain link icon (to keep proportions) is enabled.

If you are sizing an image for your ecommerce website, you will want the dimensions to be as small as possible without losing quality. A good rule of thumb? Keep images around 1000px wide (2000px wide if they are to fill the screen from side to side). You can keep an eye on the final file size with the “Image Size:” text at the top of the dialog box. In general, try to keep ecommerce images under 200K to ensure fast load times.

Next to Resampling, choose a method that works best for the type of image you are working with:

• Bicubic Sharper (reduction) is best for reducing the size while still showing a lot of detail
• Bicubic (smooth gradients) will produce the best images for showcasing flawless skin by smoothing edges
• Nearest Neighbor produces very harsh edges and emphasizes artifacts. Only use this if you want a grainy, pixelated look.

All other resampling options are for enlarging images, not reducing them. If you’re not sure which resampling to choose, stick with “Automatic.”

Click OK, then save your resized image (File > Export > Export As…).

For more control over file size and compression, Photoshop’s Export As… tool is a great option—covered in the next section.

How to reduce image size in Photoshop: Export As…

The Export tool in Photoshop is one of the best ways to shrink image file sizes without sacrificing too much quality. Whether you’re optimizing a product image, a thumbnail, or a homepage banner, it can balance image clarity with fast loading speeds.

Using the Export function in Photoshop is often comparable to the compression you’ll get from other tools, without the extra steps (or extra cost) of needing to access additional software.

Before using the Export function, set your ideal image aspect ratio in the top, left hand corner after selecting the Crop tool.

Once your image is cropped (if needed), resize and compress it using the Export function.

Go to: File > Export > Export As…. You can also use the Export As… keyboard shortcut CTRL + SHIFT + ALT + W (ALT + SHIFT + COMMAND + W on a Mac)

This opens the Export As… window, where you can fine-tune file size and quality.

Photoshop image resizing settings

Here are some of the image resize file size and other settings you can choose from:

• Preview section: See what your image will look like after export. Clicking on 2-Up allows you to see different options side-by-side 
• File format: On the right-hand side of the screen, you can choose what file type your exported image will be. JPEG is best for compression while keeping quality. PNG is great for transparency but results in larger files. If you have a simple vector-style graphic with no transparency, PNG-8 will give you a great-looking file at a fraction of the size of a PNG-24 (see below). If your graphic is animated, save as an animated GIF.
• Quality (for JPEG): When the JPEG file format is selected, you can use the slider to move between low quality and high quality. A compression level around 5 or 6 is usually adequate. 
• Quality (for PNG): When PNG is selected, you have the choice to choose “Transparency” and “Smaller File (8-bit)” If you want a high quality, transparent image (known as a PNG-24), check Transparency and leave Smaller File unchecked. However, if you need to compress an image heavily and transparency isn’t that important, choose Smaller File. This will allow you to export your file as a lower-quality, smaller-sized PNG-8.
• Image size: The dimensions of your image. If you know the exact dimensions you need, you can enter them here. Or, if you want to reduce the size by a percentage, you can use the Percent scaler as well. 
• Resample: This is how Photoshop “rebuilds” parts of the image’s data that are altered during compression. Any time you enlarge or reduce an image’s size, you’re going to affect the original proportion that the image had in relation to pixels per inch and dimensions. Bicubic creates smoother gradients, but does not allow for the most compression. Explore other options such as Nearest Neighbor (most basic and worst preservation of detail), Bilinear (usually better for upsampling), Bicubic Smoother (designed for upsampling) or Bicubic Sharper (better for downsampling/preserves detail).
• File size: On the lefthand side of the Export As… window, you can see the file size of the optimized image.

There’s no one-size-fits-all option here. When reducing an image in Photoshop, each image generally takes an individualized amount of tweaking to find the best image quality with the best compression.

Image resizing tools

Web tools to edit images and reduce file size

• Bulk Web Resizer: This site allows you to upload a batch of images and then resize according to your desired dimensions. You can also adjust the image quality to your needs (choose 100 if you want to preserve the original quality), as well as sharpen images.
• Canva: Canva’s free photo editor allows you to crop and resize images on its site. Additional free editing tools include flipping and rotating images, adjusting the color, and adding filters.
• ImageOptim: ImageOptim can be used in your web browser or via a Mac application. To shrink files, ImageOptim gets rid of EXIF meta­data, such as GPS position and the camera’s serial number — however, you can choose to keep specified metadata intact (which is essential to optimizing your product photos for SEO). There’s also a Lossy minification option, which ImageOptim says will result in the smallest file size possible, while preserving image quality. ImageOptim has pricing plans, starting at $9/month for 1,000 image optimizations.
• Kraken: Kraken has a web application and a developer API that can handle bulk image optimization and resizing. The simple web interface is free, and you can drag and drop photos or upload by entering the image URL. There are also different pricing options depending on how many images you work with and how frequently you need to reduce their size. Pricing is based on the total number of GB.
• Pixlr: Resize and also edit photos as needed. The image-editing site also has a free vector-editing tool, as well as free fonts and graphics you can use.
• pngquant: This tool will compress .png files to reduce the file size. 
• TinyJPG/TinyPNG: This site allows you to reduce the file size of your images. There are no editing features; instead, TinyJPG/TinyPNG focuses on compressing files to ultimately reduce the file size, stripping unnecessary data from your image.

AI resizing and compression tools

• Let’s Enhance: great for resizing photos for print and digital use.
• Squoosh: web-based, Google-backed compressor with advanced controls.
• Upscale.media: AI-powered upscaler for improving resolution.

Plugins that reduce image size within your CMS

There are tons of plugins on the market that make the image resizing process easier and more automated, all from within your CMS. Here are just a few:

WordPress

• EWWW Image Optimizer
• Imagify
• Optimole
• ShortPixel
• WP Smush PRO

Shopify

• Avada SEO & Image Optimizer
• Crush.pics – Image Compression and Optimization
• LoyaltyHarbour Image Optimizer
• SpurIT SEO Image Optimizer
• Tiny SEO Speed Image Optimizer

Tips for resizing ecommerce photos

For ecommerce product photography, maintaining high quality while optimizing file size is key. Here are some best practices:

• Recommended dimensions: Most platforms work well with 1000×1000 px for product images. If zoom functionality is needed, go for 2000×2000 px or higher.
• Aspect ratio: Stick to 1:1 (square) for product photos and 16:9 or 4:3 for banners and hero images.
• Compression: Keep file sizes under 200 KB for fast loading. JPEGs with a “High” setting in Save for Web are a good choice.
• Background: Use a clean white or transparent background to keep the focus on the product.
• Resampling: Use Bicubic Sharper for downsizing to preserve details.

Tips for resizing headshots

Headshots should look sharp and professional across platforms without being too large. Here are some tips to keep in mind: 

• Recommended dimensions: For LinkedIn, company websites, or professional use, 400×400 px works well. For print or high-res needs, go for 1200×1200 px or more.
• Aspect ratio: Stick with 1:1 (square) for profile pictures or 4:5 / 2:3 for portraits.
• File type: Use JPEG for web (compressed but sharp) and PNG for transparent backgrounds.
• Compression: Aim for a file size under 100 KB for web use to prevent slow loading.
• Resampling: Use Bicubic Sharper when reducing size to keep facial features crisp.

Outsource your image resizing needs

Resizing images properly takes time, especially if you’re working with a large volume of product photos, headshots, or marketing assets. Instead of spending hours tweaking dimensions and compression settings, consider outsourcing to a professional image-editing service.

At Path, we specialize in high-quality image resizing, background removal, drop shadow, and more—all done by expert editors with precision and speed. Whether you need bulk resizing for an ecommerce store or perfectly optimized headshots, you’re in good hands with Path.

Need bulk image resizing done right? Try Path free—fast, flawless, and optimized for web.

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Image resizing and compression FAQs

Does resizing affect SEO?

Yes, large images slow websites, hurting rankings.

What’s the ideal file size for web images?

The ideal file size for web images is under 100KB for optimal performance.

The post How to Resize Images Without Losing Quality in Photoshop (+ Other Tools) appeared first on Path Edits.

In this guide, learn best practices for cropping headshots, including aspect ratios, composition tips, and common mistakes to avoid. Whether you’re a photographer fine-tuning your work or someone trying to perfect their own profile picture, these tips will help you get the most out of your headshots.

Types of headshot crops

Let’s go over some of the most common types of headshot crops. 

Tight crop

This is when you have close-up headshots that are tightly cropped. These headshots focus on the face, typically from the top of the head to just below the chin.

Actors, models, comedians, and performers who need to showcase their facial expressions often use this type of crop. You’ll also see tightly cropped headshots for corporate professionals who want a bold, direct look or in social media profile pictures where faces need to be clearly visible in small thumbnails.

Medium crop 

A classic headshot features a “medium crop.” It’s the most traditional crop, including the head and shoulders, and sometimes part of the upper chest, while leaving some space above the head. 

Medium cropped headshots are common for corporate professionals, LinkedIn profiles, ID badges, and business headshots. 

Body crop

A body crop in headshots typically shows three-quarters of the person’s body, often from the waist or mid-torso up to the head, allowing for more posture and body language. There are lots of use cases for a body crop, including corporate, creative, and more. You’ll see it often in executive portraits, branding photos, realtor headshots, and creative professionals.

A body crop can be effective for executives and business leaders who want to convey authority and presence, as well as personal branding shoots for creative professionals, consultants, and coaches. They’re also appropriate for website and social media images where a more relaxed, natural look is preferred.

Panoramic crop

A panoramic crop is a wide, landscape-style crop that includes extra space around the subject, often used for web design or printed materials. These are best for website banners, email headers, printed marketing materials, social media cover photos, and team or group shots where multiple people need to be included.

You can often repurpose other crops into a panoramic crop, as seen in the examples below:

Choosing a headshot crop ratio: standard headshot and portrait photo sizes

When cropping a headshot, selecting the right aspect ratio ensures the photo looks professional and fits its intended use. 

You can use any ratio you like, as long as it suits your purposes, but there are some standard ratios to help guide you. We’ll take a look at cropping photography examples using the same original photo so you can see the difference.

1:1 square crop

A 1:1 square crop works best for profile pictures on social media like Instagram, LinkedIn, and Facebook. This means the width and height of the headshot are exactly the same. Square crops keep the subject centered and visible in thumbnails—even if the thumbnail is a circle.

2:3 classic photo print crop

The 2:3 ratio is best known for 4”x6” prints. It’s a rectangular crop often used in traditional photography. As a widely recognized photo ratio, it can ensure consistency across prints and digital platforms.

3:4 mobile-friendly portrait crop

The 3:4 crop is slightly taller and wider than the 2:3 portrait crop. It’s commonly used in mobile photography. It works best for ID photos, mobile-optimized profile pictures, and some online applications. This ratio fits well within mobile screens and aligns with some passport and ID photo requirements. It’s one of the less common ratios to use when cropping headshots. 

4:5 portrait crop

The 4:5 portrait crop is a rectangle that is slightly taller than it is wide, like the 3:4 crop. However, this one is slightly wider than the 3:4 crop. The 4:5 crop is commonly used for printed portraits and in digital and printed portfolios, especially for actors and models. This ratio closely aligns with the classic 8”x10” headshot print, a standard in the entertainment industry. It’s also the new ratio for standard Instagram feed posts. 

5:7 professional photo print crop

5:7 is a commonly used ratio for 5”x7” photo prints. It’s a slightly elongated portrait format, best for printed headshots and framed portraits. Slightly taller than 4”x6”, this crop is often used for display prints and professional photo albums.

11:14 US visa & government crop

11:14 is a specific portrait ratio required for US visa applications and some government-issued ID photos, like passports, visas, and photo ID cards. This allows you to adhere to specific government regulations for travel and identification photos when required.

16:9 widescreen crop

16:9 is most known for your standard widescreen TV format. This wide, horizontal aspect ratio matches widescreen displays, like televisions. It’s also used when a web designer wants to fill an entire web page with a photo as the background for desktop viewing. The 16:9 crop is generally best for website banners, video thumbnails, and full-width web backgrounds, ideal for professionals who want their headshot integrated into website designs.

Why do you need to crop a headshot?

You might need to crop headshots or portraits for a few different reasons, including: 

• You need to adhere to specific guidelines or requirements for the headshot’s use case.
• Cropping helps frame the subject’s face correctly, ensuring focus remains on their expression without unnecessary distractions.
• Different platforms (LinkedIn, Instagram, corporate directories, etc.) have specific dimension and aspect ratio requirements. Cropping ensures the image fits correctly without distortion.
• Cropping prevents distortion when resizing a photo for websites, social media, business cards, or printed portfolios—especially if the ratio or scale of the original photo is different than the platform you’re using.
• You can change the photo orientation—for example, converting a horizontal image into a vertical headshot or vice versa. 
• Cropping can eliminate background distractions, unnecessary space, or other elements you don’t want in the shot, making the image cleaner and more professional.
• A tighter crop draws attention to the subject’s facial expressions, especially important for professional, acting, and modeling headshots.
• Applying compositional techniques like the rule of thirds or centering can enhance the overall visual appeal of the headshot.

Photo cropping tools

Cropping headshot photography is easy with the right tools, whether you’re using professional software, mobile apps, or online editors.

The default Photos app on iPhone devices lets you crop images with preset aspect ratios (square, 4:5, 16:9, etc.), making it easy to adjust headshots for social media or business use. Similar to iPhone, Android’s and Google Photos’ built-in editing tools allow basic cropping with aspect ratio options.

You also have the following photo editing tools that offer the ability to crop headshots: 

• Adobe Photoshop: The industry standard for professional photo editing. Photoshop allows precise cropping, aspect ratio adjustments, and fine-tuned composition control. Make your way around Photoshop with the help of these tutorials. 
• Adobe Lightroom: Lightroom offers simple but powerful cropping tools with preset aspect ratios for quick adjustments.

• Canva: A user-friendly design tool that includes cropping presets for social media, business, and personal use. Free and paid versions available. 
• Fotor: A free, web-based photo editor with cropping tools for resizing and aspect ratio adjustments.
• Pixlr: A lightweight alternative to Photoshop that works directly in your browser.
• Kapwing: Useful for cropping images for specific platforms, like LinkedIn or Instagram.
• Apple Preview: The native Mac program, Preview, also offers the ability to crop images. 

Tips for cropping headshots

Cropping a headshot is more than just resizing an image—it’s about framing the subject in the most flattering and effective way. Here are some tips to keep in mind to ensure your cropped headshot looks polished and professional.

Check for symmetry

Speaking of balance, you’ll want to keep both sides of the headshot as symmetric as possible. Slight misalignment can make a headshot look unbalanced. Generally, you’ll want to keep the subject’s head centered, unless using an intentional off-center composition for artistic purposes, and facial features aligned properly within the crop. You can make small adjustments to improve balance.

Consider the background 

Cropping can shift the visual proportion of an image, sometimes presenting unwanted distractions in the background. After cropping, check for any elements that may detract from the subject, such as harsh lines, objects, or uneven lighting. If the background becomes too much, consider removing it for a cleaner look.

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Use high-resolution images 

Cropping reduces the overall size of an image, which can lead to quality loss, especially when enlarging the cropped photo. It’s best to start with a high-resolution image so the final cropped version is sharp and clear. This is particularly important for printed headshots and high-resolution digital use.

Consider the rule of thirds

The rule of thirds is a photography principle that helps create a balanced composition. When cropping, imagine dividing the image into a 3×3 grid and placing the subject’s eyes or face along one of the intersecting points. This creates a more visually appealing headshot than simply centering the face.

Mind the context

Different industries have different expectations for headshot styles. A corporate executive’s headshot may have a tighter crop, emphasizing professionalism, while a creative professional might prefer a looser crop that includes more body language and personal expression. Further, an athlete might prefer a body crop to show their physicality or context of their sport. Keep industry norms in mind when deciding on a crop.

Know the guidelines

Each platform has specific dimensions and aspect ratio requirements for profile photos. Always check the latest size guidelines for social media, corporate directories, and other platforms before cropping your headshot. 

Here are some guidelines at the time of this writing: 

Don’t forget to test across different platforms. A crop that looks good on one channel may not work on another. Some sites automatically crop profile pictures into circles—so make sure no important parts of the face are cut off.

Mistakes to avoid

Even a well-lit, high-quality headshot can be ruined by improper cropping. Avoid these common mistakes to ensure your headshot remains professional, flattering, and platform-ready.

Cropping the head

Typically, you don’t want to crop out any part of the head. There may be creative exceptions, but this is a general rule of thumb when editing headshots. You’ll want to maintain eye level alignment, so the subject’s eyes are in the upper third of the frame. This creates a natural and engaging composition.

Don’t forget to also leave breathing room. Avoid cropping too tightly at the top of the head or too close to the chin, which can make the photo feel cramped.

If you’re going for an, a small crop at the very top can work—in some cases—but avoid cutting into the forehead or leaving too little space above the head, as it can feel unbalanced.

Cropping too tightly or too widely

Avoid cutting too close and making the composition feel cramped. On the other hand, leaving too much space will lose subject focus. 

Cropping too tightly without considering platform-specific dimensions can also result in awkward framing or automatic cropping that cuts off key facial features. Always check recommended aspect ratios for LinkedIn, Instagram, and other platforms before finalizing the crop.

Cropping at awkward points 

Cropping at the neck or shoulders can make the subject look awkwardly cut off if not done right. When cropping below the face, do so at a natural break, like mid-chest, rather than directly at the neck or shoulder line.

Cropped to perfection

A well-cropped headshot does more than just frame a face—it enhances professionalism, draws attention to key features, and ensures the image works across different platforms. By following best practices in aspect ratio, composition, and positioning, you can make sure every headshot looks polished and intentional.

Need help perfecting your images? At Path, we specialize in high-quality photo editing, including expert cropping, retouching, and background adjustments. Let us handle the details so you can present yourself or your clients in the best possible light. Try Path today and see the difference precision editing can make!

Explore Path services to take your headshots from “almost there” to pixel-perfect — cropping, retouching, background cleanup, and more, done by experts.

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How to crop a headshot FAQ

How cropped should a headshot be?

A headshot should be cropped to keep the subject’s face as the main focal point while maintaining proper proportions. Typically, the crop should include the head and shoulders, leaving some space above the head and slightly below the shoulders. Avoid cropping too close to the top of the head or cutting off important parts of the face, like the chin.

What are the proportions for a headshot?

The most common aspect ratios for headshots are:

• 1:1 (square): Ideal for LinkedIn and profile pictures.
• 5:7 or 4:5: Standard portrait proportions often used for professional or corporate headshots.
• 16:9: A wider crop sometimes used for website banners or social media covers.

For most uses, a 4:5 or 5:7 ratio keeps the face well-balanced within the frame.

How do you crop a headshot on iPhone?

1. Open the Photos app and select the headshot.
2. Tap Edit in the top right corner.
3. Choose the Crop & Rotate tool.
4. Select a preset aspect ratio (like 1:1 or 4:5) or manually adjust the crop.
5. Adjust the framing to keep the face centered, leaving a little space above the head.
6. Tap Done to save your cropped headshot.

How to crop a headshot in Photoshop?

1. Open the image in Adobe Photoshop.
2. Select the Crop Tool (shortcut: C).
3. In the top toolbar, set the aspect ratio (e.g., 4:5 or 1:1).
4. Drag the crop box to position the face properly—centered with space above the head.
5. Press enter (return) to apply the crop.
6. Save the file in high resolution for the best quality.

The post How to Crop a Headshot: Tips + Tools in 2025 appeared first on Path Edits.

In some cases, a transparent background gives you max flexibility, while other scenarios call for a bold team-branded backdrop, a dynamic stadium setting, or a clean, neutral tone. Check out some of the best background options for sports photography—including field and court settings, team logos, dramatic lighting effects, and templates—to help you create impactful images every time.

Sports photo background ideas

The “field”

Using a real sports environment helps establish context and energy in your shots. Some great location choices include:

• Stadiums: A stadium backdrop can emphasize the grandeur of the sport, making it ideal for professional headshots or team portraits. Be mindful of the composition—an empty stadium creates a different feel than one filled with fans.
• Tracks: A running track or cross-country trail provides a sense of movement and purpose. Position the athlete at a starting line for an action-driven portrait.
• Beach: Perfect for sports like beach volleyball, surfing, or running, the ocean and sand can create a lively, high-energy image. Plan your shoot during golden hour for the best lighting.
• Indoor arenas: Basketball courts, hockey rinks, or even boxing gyms provide an enclosed environment with controlled lighting. Use a wide aperture to blur out distracting elements while keeping the athlete as the focal point.
• Sports fields: Soccer fields, cricket pitches, or rugby grounds offer a natural, open space that works well for solo and group shots. If the field is in use, position your subject in an area with minimal distractions.

Gyms and locker rooms

For an intense, gritty look, gyms and locker rooms can provide a compelling backdrop. Weight rooms, benches, and training spaces add authenticity, making the athlete’s preparation a key part of the story.

Use directional lighting to highlight muscle definition and create dramatic shadows. If shooting in a locker room, frame the shot to include elements like jerseys, team logos, or open lockers for added storytelling. Pay attention to the composition. You can avoid cluttered backgrounds by positioning your subject in front of an open locker with a neatly arranged jersey and equipment, for example.

Urban settings

Cityscapes, iconic landmarks, or industrial settings can be excellent backdrops for sports photography, especially for athletes who train outdoors. This option works particularly well for individual portraits of runners, cyclists, or street athletes.

Again, be mindful of busy backgrounds—use a shallow depth of field to keep the focus on the athlete. Early morning or evening shoots often provide softer light and less foot traffic.

Smoke or lighting effects

If you want to add drama, using colored lights, LED strips, or smoke effects can create a bold, high-impact background. This is a great option for marketing shots, posters, and social media content.

Smoke and lighting effects can create a variety of looks, so the possibilities are truly endless. In the examples above, you can see how smoke and fog add dama to photos of a dirt biker, soccer players, and a football player. 

In some cases, you may shoot with the smoke, lighting, and fog on location—in others, you may add it in during the editing process. Find out how to add smoke and fog to photos in this tutorial. 

Branding

Showcasing team identity is always a smart choice. You can use the team logo or colors, or a sponsor’s logo and colors. Solid or gradient backgrounds in team colors can create a consistent, polished look.

Image source

Blur

A blurred background helps isolate the subject and remove distractions. This technique is useful when shooting in a busy location, like a crowded gym or an active playing field.

There are a few ways to get a blurred background: 

• Shoot with a shallow depth of field: Use a wide aperture (e.g., f/2.8 or lower) to blur the background while keeping the athlete sharp.
• Use motion blur: Works well for dynamic shots where slight movement is captured.
• Edit the background in post-production: If you can’t get it in-camera, you can add the blur effect during the editing process. Find out how to blur the background in this tutorial.

Neutral

A clean, neutral backdrop—like gray, white, or black—keeps the focus on the athlete. This is a solid choice for profile shots, media use, and professional headshots.

Use a softbox or ring lights to help maintain even lighting without harsh shadows. Seamless paper or collapsible fabric backdrops work best for the backdrop materials.

Transparent

For maximum flexibility, a transparent background allows you to place the subject onto any background later. This is especially useful for promotional materials, digital content, and merchandise design. You can find out how to make a transparent background with this tutorial and in the video below: 

Editing your sports photo backgrounds

Not happy with the background you’ve already got? Remove it and try a new one with Path’s background removal services.

Sports photo background FAQs

What’s the best background for a team photo?

A stadium, team-branded backdrop, or a solid color with team colors works well for team portraits.

Should I use a green screen for sports photos?

A green screen can work if you plan to replace the background, but good lighting is crucial for a clean result.

What’s the advantage of a transparent background?

The advantage of a transparent background is that it gives you flexibility to place the subject onto different backgrounds later, making it ideal for marketing materials and graphics.

The post Best Sports Photo Background Ideas for Stunning Athlete Portraits appeared first on Path Edits.

How can you guide your subjects so your portrait shoots are consistent in quality, there are fewer retakes, and the result looks great? It’s a mix of technical shooting and composition skills, with plenty of soft skills, like getting your subjects to relax and smile.

Want your next portrait shoot to be a success? Check out some practical tips for how to pose any subject—from corporate execs to creative professionals and family groups.  

Prepare for a successful portrait shoot

The secret to great portrait poses actually starts before your subject arrives. Here’s what experienced photographers do to prepare:

Set clear expectations

Help your clients arrive confident and prepared by sending them key information ahead of time:

• Share simple wardrobe guidelines: solid colors work best, avoid busy patterns
• Explain the location and background setup: indoor/outdoor, how many outfits to bring
• Give grooming tips: classic styling usually photographs best—and a fresh shave won’t hurt!
• Outline the session timeline: how long it will take, how many looks you’ll capture
• Send examples of poses you’ll try: helps them visualize the result

To speed this up, you can create a standard pre-shoot guide you can quickly customize for each client. Use apps like Canva or Adobe Express and export the guide as a PDF or create a shareable link.

Build trust and rapport

Most people aren’t naturally comfortable in front of a camera. Posing for headshots can be stressful even for the most successful business people, so your first job is to make them feel at ease. Try these quick tips:

• Start with a quick chat about what to expect and what you’ll shoot first
• Demonstrate poses yourself—it’s easier than explaining and helps break the ice
• Pay attention to what works for each person—a pose that looks great on one subject might feel awkward for another, so stay flexible
• The same goes for instructions in general—some people need more guidance than others 
• Keep the conversation natural while you work, but keep your directions simple
• Give positive feedback when you capture great shots, and if something’s not working, smoothly guide them into a different pose instead of pointing out problems

Main posing frameworks for any portrait shoot

Let’s break down some of the best poses for professional headshots and relaxed portraits that consistently deliver great results and let your subjects shine. 

Standing poses 

Standing poses are a great choice for both corporate headshots and casual portraits. They offer plenty of ways to help subjects feel comfortable—from leaning against the wall to interacting with the surroundings. Standing shots also work anywhere—in a studio, office, or outdoors—and you can repurpose them to crop in for tighter headshots or waist-up portraits. 

Here’s how to pose for standing shots: 

• Turn feet about 45 degrees from the camera—this creates a naturally slimming angle
• Have subjects shift weight to one leg—usually the front one—to avoid looking stiff
• Ask them to lean forward slightly from the hips, with just an inch or two being enough
• Change arm positions between shots—relaxed at sides, hands in pockets, or arms crossed
• Remember “if it bends, bend it slightly” for natural-looking poses
• Keep shoulders relaxed and dropped because tension shows in photos
• Ask the subject to change the direction of their gaze slowly from one side to the other to get a wide range of angles

For corporate shots:

• Keep poses clean and professional
• Arms relaxed at sides or one hand in pocket
• Subtle lean forward to engage with the camera
• Maintain a straight posture while avoiding stiffness
• For tight headshots, still keep the body slightly angled, like on Treeconomy’s team page 

For personal branding:

• Allow more dynamic movement
• Try casual leans against walls or furniture
• Experiment with crossed arms or hands on hips
• Include interaction with the environment (desk, tools of trade, products), like Liz, owner of Wild Pines, an arts and crafts store

• Allow space for naturally big smiles and laughter, too—it’ll create warm and welcoming portraits, like on Sojo’s company page

Flattering seated poses

Seated portraits can create a variety of engaging shots. Just because your subject is sitting doesn’t mean options are limited—it’s all about working with posture and leg positioning to create natural, dynamic results.

Key principles for seated portraits include:

• Guide subjects to sit at the edge of their chair or sofa instead of slumping back
• Avoid letting subjects sink into soft furniture (like in the example below of Noura Sakkijha, CEO of Mejuri)
• Keep the core engaged for good posture 
• Point toes in the same direction to elongate legs

Professional settings:

• Position at a desk with a slight forward lean
• Hands clasped or resting naturally—play around with a variety of hand positions to find a flattering pose for your subject
• Encourage subjects to engage with what’s on their desk, such as their laptop or notebook
• Cross ankles rather than legs for a polished look
• Keep shoulders level and relaxed
• Walk around the subject to capture different angles—from camera-facing to slightly angled to full-on side profile

Casual settings:

• Allow more relaxed postures while maintaining good form
• Create asymmetry by shifting weight to one hip
• Use arms for support when sitting on floors
• Avoid both legs pointing directly at the camera—instead, either extend one leg towards the camera or angle them both slightly away from the camera

Creating dynamic duo shots:

• Use seating to create interesting height variations
• Try one person seated while the other stands
• For co-founder shots, have one person sit in a chair while the other perches or leans on the armrest, like in the example below of ettitude’s co-founders
• Vary the height of chairs or use different seating positions to add visual interest
• Keep subjects at different heights but maintain connection through body language or eye contact

Relaxed group portraits

Whether you’re photographing a corporate team or a family, group photos present unique challenges. 

Basic principles for group shots:

• Create depth by avoiding straight lines of people—unless you’re shooting a sports team photo that traditionally requires one or two straight lines of players
• Stagger heights naturally using stairs, chairs, or standing/sitting combinations
• Keep heads at different levels but close enough to feel connected
• Position taller people towards the back or center
• Arrange people in a slight arc to ensure everyone’s visible, like in Ora’s team photo below with the two people on both sides slightly turned inward
• For large team shots, shooting from an elevated position, such as another floor, can help include everyone, but you could also use a drone
• Shoot more photos than you think you’ll need—there’ll always be someone blinking so it’s best to have more images to pick from

For professional teams:

• Keep poses consistent but not identical
• Use the rule of thirds to arrange larger groups
• Break bigger teams into smaller clusters
• Maintain equal spacing between subjects
• Ensure everyone’s shoulders are angled slightly rather than square to the camera—or, if facing the camera directly, ask the subject to shift weight from one leg to the other 

For family portrait poses:

• Create natural connections through gentle touching (hand on shoulder, arms linked)
• Position children in front or held by parents
• Use props or furniture to create natural groupings
• Let small kids move around and play between shots to stay engaged
• Capture both formal and candid interactions—experiment with both seated and standing poses
• Switch between some or all subjects looking at the camera to fully candid shots

Common posing challenges and tips to solve them

Even experienced photographers run into tricky posing situations. Maybe you’ve got a group with significant height differences, someone nervous about being photographed, or the shoot ran late so now you’re rushing to cover all your bases. So, what are some common challenges you might run into?

Height differences

If you have subjects with drastically different heights, it can make for an awkward portrait. Position taller people slightly behind or sitting. Seated poses work the best to tackle this, but that doesn’t mean you should avoid standing poses altogether. You can use elements like stairs or slopes to minimize extreme height gaps. 

You can also create diagonal arrangements instead of straight lines. Avoid placing the tallest and shortest people next to each other—unless they’re standing behind each other.

Confidence issues

If your subjects are camera-shy, start with simple poses to build trust. Give specific compliments about what’s working well, and show them the preview shots when you capture something great. 

It’s a good idea to have a few go-to safety poses that work for most people. Some might also feel more relaxed if there’s music playing in the background, especially if you’re shooting in a studio.

Your own confidence and body language as the photographer make a difference too—stay positive or even a little goofy if appropriate. Make sure to edit your portraits and headshots to show your subjects in the most flattering way while keeping their appearance natural

Photographing glasses and reflections

If shooting something reflective in the frame, slightly tilt the head down to avoid glare. You can also ask subjects to push their glasses slightly up their nose. Position lights at angles that don’t create reflections. If the reflection doesn’t cover the subject’s eye in full, you can always fix it with retouching.

Rushing through poses

Prepare a shot list ready but be flexible—you can have the shot list on your phone or even photograph it so you can flick through your camera during the shoot without stopping the session.

Start with your most reliable poses first. Give clear, concise directions, and keep subjects engaged by showing progress.

Are you ready to direct your next portrait shoot?

Working with people can be unpredictable because everyone’s unique—but that’s exactly what makes portrait photography so rewarding. The trick is to adapt your approach for each subject while keeping your photo quality consistent. With these posing guidelines, you’ll be better equipped to direct any portrait session confidently, from corporate headshots to family gatherings.

And if you need help getting those portraits polished and ready to share, our team of expert editors at Path can handle the retouching while you focus on capturing more great shots.

Portrait poses FAQs

How do you pose for a professional headshot?

Start by turning your body 45 degrees from the camera, then face back toward it. If you’re standing, shift your weight to your front leg, keep your shoulders relaxed, and lean forward slightly from the hips. Small adjustments make a big difference—change arm positions between shots and keep movements subtle. Allow yourself to smile and laugh, too!

How do you look professional in a headshot?

• Maintain good posture without looking stiff
• Keep shoulders back but relaxed
• Sit at the edge of your chair for seated shots
• Cross ankles instead of legs
• Let hands rest naturally

What are the best poses for group photos?

Avoid straight lines of people. Instead, create depth by staggering heights using stairs or chairs, and arrange people in a slight arc. For professional teams, keep poses consistent but not identical. With families, encourage natural connections through gentle touching like hands on shoulders.

What are common mistakes to avoid when posing subjects?

Common portrait mistakes include forcing unnatural smiles, rushing through poses without direction, and not adapting poses to fit different subjects. Stay engaged with your subject throughout by having a conversation and provide positive feedback. If something doesn’t work, simply switch to the next pose.

How to pose different body types?

Work with your subject’s natural body language instead of forcing uncomfortable poses. The 45-degree angle works well for most people, as does shifting weight to one leg. For seated poses:

• Focus on good posture
• Create asymmetry through slight head tilts
• Adjust your camera position rather than making subjects twist
• Make sure subjects feel confident in their pose
• Don’t let the subject sink back into a soft chair or sofa

How do you pose someone who is camera shy?

Start with simple poses and build trust gradually. Show them preview shots when you capture something great, keep the conversation going, and guide them into different poses smoothly. Playing background music can help relax in studio settings.

The post Portrait Poses: How to Position Your Subject for the Best Shot appeared first on Path Edits.